Collaborative approach from local bodies with IOAA is essential: Indrajit Sen

In OOH News By Nabamita Chatterjee - March 21, 2016

Indrajit Sen, Consultant, IOAA in East Talks OOH conference in Kolkata shares his thoughts the way forward for outdoor industry and the positive steps to be taken for it.

OAAWB is working towards protecting the rights of media owners : Arup Choudhury

In OOH News By Nabamita Chatterjee - March 21, 2016

Speaking at East Talks OOH conference in Kolkata, Arup Choudhury, Secretary, OAA West Bengal shares how the association is taking key initiatives to transform the outdoor industry scenario.

Adopt new and innovative outdoor formats

In OOH News By Nabamita Chatterjee - March 18, 2016

A panel discussion at the East Talks OOH conference in Kolkata, highlighted the industry's need to move beyond the traditional formats and evolve with the times by adopting innovative outdoor media.

East Talks OOH kicks-off in Kolkata

In OOH News By VJ Media Bureau - March 17, 2016

The first edition of East Talks OOH, an OAC initiative presented by Ad Touch, was inaugurated today at Hotel Park Plaza in the city of Kolkata. The day-long event has received maximum registration from outdoor giants and key stakeholders of the OOH industry from region.

Novelty is essential for brand campaigns: Satabdi Ghosh

In OOH News By VJ Media Bureau - March 17, 2016

Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of Outdoor industry

Vodafone's high decibel 4G brand activation in Delhi and Mumbai

In Campaigns By Satarupa Chakraborty - March 08, 2016

Vodafone 4G campaign recently went into an outdoor overdrive with metro rail branding, mall activations and traditional OOH

ABID INTERIORS 2016 connects with its target group via outdoor

In OOH News By Nabamita Chatterjee - March 03, 2016

To reach maximum number of people and drive in footfalls to the event, the association has rolled out a strategic outdoor campaign in Kolkata with 40 billboards

Samsung Gear S2 goes innovative with its OOH campaign

In Campaigns By Satarupa Chakraborty - March 01, 2016

As part of its launch campaign, Samsung Gear S2 rides on innovative LED outdoor in all important vantage points of Delhi-NCR, Mumbai and Bangalore.

LeEco makes its entry through high decibel OOH campaign

In Campaigns By Satarupa Chakraborty - February 24, 2016

LeEco rolled out a large sized outdoor campaign using all possible outdoor media formats and street furniture along with airport and mall branding in all major Indian cities. The campaign was executed by MOMS.

'OOH media has not got its due'

In Viewpoints By M4G Bureau - February 22, 2016

Vikram Sakuja joined Madison Media and Madison OOH as the CEO and Board Member, in the latter part of 2015. Outdoor Asia caught up with Vikram to know more about his goals and ambitions for Madison World -- in particular the OOH business.