Punjab OOH players waiting expectantly for a new outdoor policy

In OOH News By Bhawana Anand - September 01, 2017

Industry hopes the new policy will not increase the tax burden on the business

"Creativity at DOOH is essential to draw brands to invest"

In Gallery By - August 31, 2017

Rosh Singh, Director of Digital Innovation & Head of Kinetic Active & KineticX, UK throws light on ‘How DOOH can pull more brands to the outdoor’

‘Unified data key to effective OOH planning’

In Viewpoints By M4G Bureau - August 31, 2017

Jim Liu, Executive Director, China Outdoor Data Corporation (CODC)talked about the organisation’s growth journey and areas of expertise in conversation with Rajiv Raghunath on the sidelines of the 58th FEPE Congress that was organised in Stockholm in June 2017. Edited excerpts:

AAI invites bids for ad rights at Biju Patnaik International Airport, Bhubaneswar

In OOH News By M4G Bureau - August 31, 2017

The advertising space comprising 16,300 sq.ft (Indoor – 7,800 sq.ft. and outdoor – 8,500 sq.ft.) will be given for the duration of 10 years – for both static and digital media as well as activation. The tender will be allotted on Payment of Monthly Concession Fee basis.

‘OOH is more creatively impactful, more contextually relevant’

In Viewpoints By M4G Bureau - August 28, 2017

Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies:

Federal Bank goes outdoor asking ‘Why Settle For Less?’

In Campaigns By Bhawana Anand - August 24, 2017

The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign

L’Oreal showcases the ‘Magic Touch’ in outdoor

In Gallery By M4G Bureau - August 23, 2017

Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days

‘DOOH media communicates much more effectively than classic media’

In Digital OOH By M4G Bureau - August 18, 2017

Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited excerpts of the interview:

‘If investments are delayed till the ground is right, it will be too late’

In Digital OOH By M4G Bureau - August 18, 2017

There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:

Key takeaways from OAA 2017 Contest

In Gallery By - August 18, 2017

The Jury members share their views on the Outdoor Advertising Awards (OAA) 2017 Contest entries, judging parameters and other dimensions