Results For "Outdoor"
1774 News Found
‘DTC bus is the oldest advertising format in Delhi NCR’
In OOH News By Bhawana Anand - November 22, 2017
Dr R S Minhas, Deputy Chief General Manager, Delhi Transport Corporation presented how the oldest advertising format of the capital still continues to be pivotal to outdoor advertising in Delhi NCR
IOAA initiates separate chapter for large format digital printers
In OOH Solutions By Rajiv Raghunath - November 20, 2017
At the inaugural meeting in support of this initiative, conducted in New Delhi on November 16, IOAA underlined the criticality of putting in place a dedicated vertical chapter helps the digital printers in dealing with issues relating to regulatory mandates, GST provisions, among others
Ocean Outdoor study reveals strong brand building power of full motion DOOH
In Digital OOH By M4G Bureau - November 20, 2017
The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video performs better when DOOH is included in the media plan
Lucknow outdoor business faced with policy perils
In OOH News By Bhawana Anand - November 16, 2017
The media owners have prevailed upon the municipal body to initiate action only against unauthorised media displays in the city but there is still uncertainty on whether the business interests of those with authorised media will be safeguarded
IOAA, AAAI agree on S-O-P for regulating Indian outdoor advertising industry
In OOH News By M4G Bureau - November 15, 2017
Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of both Associations with a view to regulating and growing the Indian outdoor advertising industry. Version 5.6 of S-O-P has been thus ushered in
SVF engages audiences in a unique way ahead of ‘Amazon Obhijaan’ release
In Campaigns By Ria Banerjee - November 15, 2017
In association with CRY, SVF has organised a book reading session for the first time as an outdoor activation ahead of the much-awaited movie release. A Graphic Novel of the movie was launched, aimed at reaching out to audience across India
BMW continues to sizzle OOH with its X series
In Campaigns By M4G Bureau - November 14, 2017
In association with Greenline Glo, a Lodestar UM group company, the brand once again captures the outdoor to initiate booking for its new X series
UP Govt to cast a saffron hue on all govt outdoor publicity, installations
In OOH News By M4G Bureau - November 14, 2017
It is the general norm for political parties to reinforce their outdoor publicity using their representative colours, which creates a strong recall in the minds of their target audiences and followers
Hotstar finds ‘Billions’ of ways to engage OOH audience
In Gallery By M4G Bureau - November 07, 2017
Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street.
SVF unveils gigantic poster of Tollywood film ‘Amazon Obhijaan’
In Campaigns By Ria Banerjee - November 07, 2017
Printed and executed by outdoor agency Arun Sign Service Pvt. Ltd., more than 100 man-hours and 80 people were engaged in creating and installing the mammoth poster, which consisted of individual prints that were fitted together on site.