Ola hits the streets to promote auto service offering

In Gallery By M4G Bureau - December 11, 2017

After rolling out its TVC, the brand initiated an innovative 15-day outdoor promotional campaign in Bengaluru and Chennai. The campaign has been planned and executed by OMI

OAC 2018 to be held in Mumbai during July 27-28

In OOH News By M4G Bureau - December 11, 2017

The 14th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2018 awards function will be organised at the same venue on July 28

Large format printers in Bengaluru in line of fire as NGT steps up drive against flex

In OOH News By Bhawana Anand - December 09, 2017

The action came in the wake of the outdoor advertising association of Bengaluru seeking a stay on court directive to ban use of PVC flex; industry needs to also look at ushering in eco-friendly fabrics and green processes

Ola hits the streets to promote auto service offering

In Campaigns By M4G Bureau - December 07, 2017

After rolling out its TVC, the brand initiated an innovative 15-day outdoor promotional campaign in Bengaluru and Chennai. The campaign has been planned and executed by OMI

‘DTC bus is the oldest advertising format in Delhi NCR’

In Gallery By - December 02, 2017

Dr R S Minhas, Deputy Chief General Manager, Delhi Transport Corporation presented how the oldest advertising format of the capital still continues to be pivotal to outdoor advertising in Delhi NCR

OOH audience growth in Australia outstrips population growth

In Research By M4G Bureau - November 29, 2017

While other traditional media channels see their audiences fragment or decline, OOH’s audiences in Australia continue to grow. This is great news for advertisers who are looking to reach large audiences with their products and services

Milestone Brandcom bags Dalmia Bharat Group

In OOH News By M4G Bureau - November 28, 2017

The OOH specialist agency will handle the Planning , Buying & Creative Innovations of Outdoor Media & Experiential communication across six states in East region which includes Bihar, Chhattisgarh, Jharkhand, Odisha, Sikkim, UP and WB

Nagpur OOH businesses facing stiff headwinds, growth prospects rather grim

In OOH News By Amaan Kazmi - November 28, 2017

As media investment opportunities dry up and advertising brands pull back spends, media owners in Nagpur are running out of options to stay afloat in business. A common industry platform to remedy the situation is perhaps the need of the hour, say some owners

Australia’s Telstra payphones to double up as DOOH units

In Digital OOH By M4G Bureau - November 27, 2017

JCDecaux Australia has renewed its partnership outdoor advertising agreement with Telstra for 15 years. This new contract includes 1,800 payphones in the 5 capital cities (Sydney, Melbourne, Brisbane, Adelaide and Perth) covering 64% of the Australian population and 77% of advertising spend

Namaste India challenges a Sumo on the OOH canvas

In Campaigns By M4G Bureau - November 23, 2017

The creative exemplifies the brand’s ‘power packed’ offering, targeting the growing band of health-conscious consumers; the outdoor sites have been directly traded by different media owners