Wagh Bakri blends in with local expressions

In Campaigns By M4G Bureau - March 26, 2018

The tea brand launched an aggressive campaign, planned and executed by MOMS Outdoor Media Solutions, to deepen the connect with consumers in markets like Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Chhattisgarh and Karnataka

PharmEasy delivery app writ large on OOH formats

In Campaigns By Ria Banerjee - March 23, 2018

Handled by Release my Ad, PharmEasy goes 360 degree for a month long campaign in Mumbai and Kolkata covering multiple outdoor media formats such as hoarding, pole kiosk, Ac bus wrap, non-Ac bus panel and BTL activation.

Trend-setting Titan ups the style quotient

In Campaigns By M4G Bureau - March 22, 2018

The 1-month outdoor campaign, executed by OMI, the specialist’s outdoor agency wing of Laqshya Media Group, has been rolled out in 22 cities that include Delhi NCR, Mumbai, Pune, Bengaluru, and Kolkata

Maruti Suzuki radiates high energy in the outdoor

In Campaigns By M4G Bureau - March 21, 2018

The auto major tied up with Devils Circuit, the biggest obstacle running series, as the title sponsor to push its new tagline ‘Be Limitless’ and to promote the event

Goafest 2018 announces Abby shortlisted entries

In OOH News By M4G Bureau - March 19, 2018

In Outdoor category 4 entries and Ambient category 5 entries have been selected; entries have been uploaded on website for the review

North Delhi Mayor Pretty Agarwal trains guns on unauthorised media

In OOH News By Bhawana Anand - March 14, 2018

Media owners say there are hardly any unauthorised media in the zone, and outdoor media cannot be blamed for the corporation’s revenue losses

Macro Media Digital, Hannu Marketing install Arrow’s Efi-VUTEk 5r UV inkjet digital printer

In OOH Solutions By M4G Bureau - March 13, 2018

The Vutek LED roll-to-roll 5r can handle a variety of flexible and rigid media, which makes it a perfect match for all close-view indoor and outdoor applications including building wraps, billboards, etc.

Women outdoorians celebrate Women’s Day with zest

In OOH News By Bhawana Anand - March 09, 2018

The industry looks male-dominant from the outside, but women entrepreneurs and professionals in the OOH domain absolutely enjoy the level playing field

Sun Outdoors unveils backlit unipoles in Vadodara

In OOH News By M4G Bureau - March 08, 2018

The contract provides for setting up 69 unipoles; Sun Outdoors has so far erected 36 unipoles and the rest will be ready in a month’s time

Kolhapur MC plans to unveil new ad policy to mop up more revenues

In OOH News By M4G Bureau - March 05, 2018

The corporation plans to net Rs 5 crore annually from outdoor advertising, although it has not earned even Rs 1 crore revenue in the last 5 years