Results For "Outdoor-media"
274 News Found
Outdoor Media Integrated is now Laqshya Solutions
In OOH News By Nabamita Chatterjee - November 07, 2013
The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage of Brand Laqshya.
Zee TV's Dancewala campaign
In OOH News By MunmunSaha - October 28, 2013
The visuals used in the campaign to announce Season 4 of Zee TV's'Dance India Dance' reality show define a dance mood with a tagline supporting it.
Reliance's illuminating presence in MP
In Campaigns By Bhawana Anand - October 24, 2013
Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this approach is Reliance Communications which has effectively leveraged the Navratri Garba festival in MP by making an illuminating presence on the OOH medium across the state.
The 'Why' and 'How' behind Mushrooming specialist agencies
In OOH News By Reena Mehta - June 21, 2013
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.
TVS leverages an outdoor media campaign in rest of Bengal
In OOH News By Nabamita Chatterjee - May 22, 2013
Executed by Enkon Private Limited, TVS Motors created brand awareness and reached out to larger target audience among rural markets across West Bengal
New Zealand witnesses 16% revenue growth in OOH industry
In OOH News By VJ Media Bureau - May 03, 2013
The Outdoor Media Association of NZ (OMANZ) announced a strong start to 2013, and sees OOH firmly becoming entrenched in the media mix for the future.
DOAA saves media owners from property tax
In OOH News By VJ Media Bureau - April 17, 2013
DOAA achieves landmark success by cancelling the property tax applicable for outdoor media format such as hoardings and building wraps.