Creating A Larger OOH Canvas: Opportunities & Challenges

In OOH News By Nabamita Chatterjee - July 18, 2014

Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.

Bright Outdoor showcases 3 big releases in Mumbai

In Campaigns By VJ Media Bureau - June 19, 2014

The OOH firm has executed the OOH campaign for'Humshakals','18-11: A code of Secrecy', and'Guardians Who Loved Us'

Hanneli Slabber to speak on'Outdoor Media - How it works for my brand' at OAC 2014

In OOH News By VJ Media Bureau - June 18, 2014

As Country Manager for South African Tourism in India, Slabber markets South African destinations to Indian audiences

Kerala OOH: Gearing up for the next growth wave

In OOH News By Rajiv Raghunath - June 16, 2014

The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.

Bright Outdoor anchors Star Cruises campaign in Mumbai

In Campaigns By VJ Media Bureau - June 04, 2014

The OOH firm has used billboards and unipoles in iconic, tactical and prime locations like Patel Bridge, Marine Drive, Worli, Bandra Turner Road, and Bandra ROB to drive the brand communication.

R D Outdoor Media acquires display rights at Allahabad Railway Station

In OOH News By VJ Media Bureau - May 28, 2014

The station is the one of the largest railway junctions in the country, falling on the busy Howrah-Delhi main line and Howrah-Allahabad-Mumbai line

Zee Café & Zee Zing hits Mumbai streets to announce new shows

In Campaigns By VJ Media Bureau - May 28, 2014

Bright Outdoor Media has used large formats in Mumbai to build audience interest in the two shows

Bright Outdoor generates massive visibility for Big Magic in Mumbai

In OOH News By VJ Media Bureau - May 27, 2014

The OOH firm focused on high congregation points in the city

Bright Outdoor rolls out BJP-Shiv Sena campaign post poll results

In Campaigns By VJ Media Bureau - May 26, 2014

The OOH firm used around 135 hoardings at all the prominent locations in the city to take the message to the target audience

LIC opens OOH advertising bid

In OOH News By VJ Media Bureau - April 16, 2014

The brand ropes in five OOH agencies to handle their Outdoor duties state-wise .