DOOH continues northbound journey in Australia

In Digital OOH By M4G Bureau - October 18, 2017

Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement

No spark in OOH business this festive season save a few markets

In OOH News By Bhawana Anand - October 12, 2017

Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders

Wrogn hits the streets to innovatively highlight citizen woes, tackle common issues

In Campaigns By M4G Bureau - October 12, 2017

MOMS Outdoor Media Services planned and executed the innovative campaign in Mumbai and Bengaluru

ARC Outdoor Media acquires media rights at Indore airport

In OOH News By M4G Bureau - October 09, 2017

The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising space

Bengaluru’s Cult turns OOH into playground

In Campaigns By Bhawana Anand - October 05, 2017

Different innovations were carried out by MOMS Outdoor Media Solutions depending upon the best suited formats

Patna Nagar Nigam uprooting outdoor media, plans fresh tenders

In OOH News By Bhawana Anand - September 28, 2017

The authority is planning to conduct fresh tenders for outdoor formats with pre-decided sizes, locations and structures on public & private properties

Drawing eyeballs to gripping movie series

In Gallery By M4G Bureau - September 22, 2017

Bright Outdoor Media designed and executed the campaign including impactful cluster branding at key locations.

UTV Movies dominates Mumbai outdoor with ‘Jashn Kahaaniyon Ka’

In Campaigns By M4G Bureau - September 20, 2017

Bright Outdoor Media designed and executed the campaign including impactful cluster branding at key locations.

Imara engages young women audience in Mumbai, Bengaluru

In Campaigns By M4G Bureau - September 14, 2017

The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.

No half-way measures for Ishq FM when it comes to content

In Campaigns By Bhawana Anand - September 13, 2017

The OOH campaign was meant to intrigue the audiences into gazing at the advertisement more than once