Results For "Outdoor-Advertising-Association"
80 News Found
Display Metrics India unveils OOH metrics development roadmap
In OOH News By Rajiv Raghunath - January 18, 2019
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA
IOAA appoints A R Sreedhar as General Manager
In OOH News By M4G Bureau - October 24, 2018
Sreedhar is a Chartered Accountant with 24 + years in various roles including National Commercial Head for a Consumer Durables giant
‘Everyone has the right to be safe at work’
In Viewpoints By Rajiv Raghunath - August 08, 2018
Jim Poage, Safety Director of US-based Formetco shares his perspectives on the safety and health standards for OOH. Jim commands over 20 years of experience in the creation and implementation of safety programmes in numerous industries. He is a professional trainer on a wide variety of safety, health and environmental topics and a recognised guest speaker from previous Outdoor Advertising Association of America (OAAA) Safety Summits, as well as the Independent Billboard Operators (IBO) organisation
OAC 2018 to feature an Open House with IOAA
In OOH News By M4G Bureau - July 05, 2018
The Open House deliberations will focus upon regulatory matters (licensing policies, imposition of taxes with retrospective effect &/or new taxes / duties leading to unmanageably high cost base, curbs on use of PVC flex/vinyl) and payment irregularities
‘More the spends on OOH, better the returns’
In Research By M4G Bureau - May 09, 2018
OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA
Connected technologies creating OOH avenues in smart cities
In Research By M4G Bureau - January 24, 2018
For OOH media companies, the vital connections that matter are Machine-to-Machine (M2M) Connections, Machine-to-People (M2P) Connections & People-to-People (P2P) Connections, states a study released by OAAA
Pune OOH industry dismayed by official apathy, plans to challenge business unfriendly norms
In OOH News By Amaan Kazmi - December 15, 2017
The Pune Outdoor Advertising Association (POAA) has decided to challenge Pune Municipal Corporation in court of law if the proposed new advertising policy is not in line with the media owners’ expectations
Large format printers in Bengaluru in line of fire as NGT steps up drive against flex
In OOH News By Bhawana Anand - December 09, 2017
The action came in the wake of the outdoor advertising association of Bengaluru seeking a stay on court directive to ban use of PVC flex; industry needs to also look at ushering in eco-friendly fabrics and green processes
IOAA initiates separate chapter for large format digital printers
In OOH Solutions By Rajiv Raghunath - November 20, 2017
At the inaugural meeting in support of this initiative, conducted in New Delhi on November 16, IOAA underlined the criticality of putting in place a dedicated vertical chapter helps the digital printers in dealing with issues relating to regulatory mandates, GST provisions, among others
IOAA, AAAI agree on S-O-P for regulating Indian outdoor advertising industry
In OOH News By M4G Bureau - November 15, 2017
Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of both Associations with a view to regulating and growing the Indian outdoor advertising industry. Version 5.6 of S-O-P has been thus ushered in