‘Inclusivity & multi-stakeholder engagements central to IOAA agenda’

In Gallery By - September 27, 2023

Pawan Bansal, Chairman, Indian Outdoor Advertising Association speaks about the apex body’s plans for deeper engagements with policy makers & regulators, brand marketers & specialist agencies, in an interview with Rajiv Raghunath.

Pawan Bansal unanimously elected as Chairman of Indian Outdoor Advertising Association

In OOH News By Rajiv Raghunath - August 31, 2023

Inclusivity, tech focus, adoption of best business practices core to Pawan’s vision for IOAA

‘Bengaluru OOH will be back on track with large formats’

In Viewpoints By Aayush Mohanan - April 25, 2023

Manmohan Singh, Secretary, Outdoor Advertising Association, Bangalore (OAAB) shares his perspectives on OOH prospects and re-introduction of large formats in the city of Bengaluru following the March 1, 2023 ruling of the High of Karnataka.

Audience Measurement booklet launched at OAC 2022

In OOH News By M4G Bureau - August 18, 2022

The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.

Roshan Publicity Founder Abdul Kader Shaikh passes away

In OOH News By M4G Bureau - July 27, 2022

Abdul Kader Shaikh led the Mumbai Outdoor Advertising Association (MHOA) as its chairman with great distinction, and under his guidance the OOH industry grew from strength to strength.

Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH: Noomi Mehta, Chairman, IOAA

In OOH News By M4G Bureau - March 14, 2022

Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.

India Talks OOH Conference inaugurated

In OOH News By M4G Bureau - March 08, 2022

The much awaited India Talks OOH conference was inaugurated at Sahara Star Hotel, Mumbai, today by Sam Balsara, Chairman of Madison World, Noomi Mehta, Chairman of Indian Outdoor Advertising Association,S Kumar, Managing Director of Srishti Communications, and Vasant Jante, Managing Director , VJ Media Works.

India Talks OOH Conference in Mumbai tomorrow

In OOH News By M4G Bureau - March 07, 2022

Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more

‘We need to make the buying process easier; technology can do that for us’

In Gallery By - March 07, 2022

Noomi Mehta, Chairman of Indian Outdoor Advertising Association (IOAA), talks about the apex body’s pioneering initiative to build a common currency for Indian OOH, and other game-changers in the offing, in an exclusive interview with Rajiv Raghunath.

IOAA Chairman Noomi Mehta to address in-person India Talks OOH Conference on March 8

In OOH News By M4G Bureau - March 02, 2022

Noomi Mehta will be throwing light on the gamut of initiatives launched by IOAA in a session entitled ‘One Industry, One Voice: Leading the change from the front’.