Results For "Out-of-home"
201 News Found
“A common OOH currency to measure the media is vital”
In Gallery By - August 27, 2017
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017
‘A common OOH currency to measure the media is vital’
In OOH News By M4G Bureau - August 02, 2017
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017.
Expand, measure, plan & localise OOH: Rajesh VL
In OOH News By Nabamita Chatterjee - August 01, 2017
G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers through out of home media, while Naren Patel, CEO, Primesight, UK, pointed that the key to success in OOH business rests on the development of measurement metrics
South Africa's OOH metrics expert Dave Roberts to address OAC 2017
In OOH News By M4G Bureau - July 05, 2017
Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa
Harness new technologies, drive DOOH growth but preserve classic media: Leaders at 58th FEPE Congress
In OOH News By Rajiv Raghunath - June 09, 2017
The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the creative crown (iv) making OOH easy to plan, buy and deliver
DOOH lends muscle to OOH growth in UK
In Digital OOH By VJ Media Bureau - November 04, 2016
Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was driven by 30.5% growth in the digital out of home market.
East Talks OOH conference to be held in Kolkata on March 17, 2016
In OOH News By VJ Media Bureau - February 19, 2016
The Talks OOH Conference is being organised for the first time in the eastern region and will focus upon OOH business opportunities in Bihar & Jharkhand, Orissa, West Bengal and North-East Region.
TAB/OAAA Out of Home Media Conference & Expo to be held from April 18-20, 2016
In OOH News By FEPE - November 30, 2015
The TAB/OAAA Out of home conference and expo explores what other media do to successfully meet client needs and looks at how to integrate out of home in to clients thinking. The conference wiil be held on April 18 to 20, 2016 at Boca Raton Resort and Club in Florida
DDB MudraMax (North) makes three senior appointments for Out of Home & Experiential Offering team
In OOH News By Nabamita Chatterjee - August 26, 2015
All the three members have got vast experience in brand building and OOH media.
Kellogg's Chocos Culminates'Khuljaye Bachpan' In the Outdoor
In Campaigns By Preethika Kotian - July 29, 2015
The leading breakfast cereal brand for kids in India, Kellogg's Chocos invites its consumers out of home to celebrate their bond