Results For "Out-of-home"
201 News Found
‘Continuous innovation a must for relevancy of common currency’
In Viewpoints By Rajiv Raghunath - September 22, 2018
Dave Roberts, Chairman, Out of Home Measurement Council, South Africa and CEO, Primedia Outdoor shares his perspectives on what it takes to develop a common currency for audience measurement metrics
Cremica promises ‘Love at first taste’
In Campaigns By M4G Bureau - September 18, 2018
The brand has gone in for a bqs innovation to reinforce its value proposition in association with Glo agency- Out of Home Division of Lodestar Universal McCann
WCRS & Sky Ocean Rescue reveal biggest threat to seas
In Digital OOH By Rajiv Raghunath - July 04, 2018
WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on July 3
Cuende Infometrics co-founder Daniel Cuende to address OAC 2018
In OOH News By M4G Bureau - June 22, 2018
Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee
FEPE Congress gets underway in Sorrento, Italy
In OOH News By M4G Bureau - June 07, 2018
The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative crown; making OOH easy to plan, buy and deliver
LATAM OOH entities form regional body ALOOH
In OOH News By M4G Bureau - May 24, 2018
ALOOH has been set up by the Argentine Chamber of OOH, ASOMEDIOS in Colombia and key OOH companies in Mexico and Uruguay; talks are underway to expand the association’s reach to Brazil, Peru, Costa Rica, Guatemala, Honduras, Panama and El Salvador
Publicis Media confirms Ecosys OOH acquisition
In OOH News By Bhawana Anand - April 11, 2018
The deal will enable Publicis Media to catapult in the lucrative out of home business segment in India
Spotify sets the tone for 2018 in the spirit of ‘hope and optmism’
In Campaigns By M4G Bureau - January 14, 2018
Created by Spotify's in-house agency, the out of home campaign has been unveiled in seven U.S. cities (New York, Los Angeles, Chicago, Dallas, Miami, Nashville, and Washington D.C) and in 18 global locations
‘DOOH integral to media mix for movie promotions’
In Research By M4G Bureau - January 12, 2018
Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches
DOOH market expected to exceed more than US$ 5 Billion by 2022
In Research By M4G Bureau - November 15, 2017
Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow