WOO heads for Milan for first in-person European Regional Forum

In OOH News By M4G Bureau - July 11, 2024

WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a major achievement and step forward for the global industry.”

World Out of Home Organization signs up 15 new members from across the world

In OOH News By M4G Bureau - July 04, 2024

First member from Saudi Arabia joins WOO

2025 World Out of Home Organization Global Congress heads for Mexico City

In OOH News By M4G Bureau - June 28, 2024

WOO working closely with ALOOH, the trade body representing Out of Home in the LATAM region for the Congress

‘OOH growth gathering momentum with DOOH, retail media expansion’

In OOH News By Vasant Jante - June 06, 2024

WOO President Tom Goddard provides an overview of the state of global OOH sphere, and the major catalysts for sustained business growth

‘AI set to accelerate DOOH growth’

In OOH News By M4G Bureau - June 06, 2024

Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and clearing hurdles that slow down the transactional, creative and strategic process.

Goafest 2024: Rapport wins Gold for Innovative Use of Out of Home at the Abby One Show Awards

In OOH News By M4G Bureau - May 30, 2024

Mindshare bags Gold for innovative Use of Activation

WOO President Tom Goddard to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - May 14, 2024

Tom Goddard will be sharing his perspective on how a globalised OOH environment is paving the way for greater cross-flow of investments and how that also needs to be balanced with the pursuit of sustainability goals.

JCDecaux Data Head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress

In OOH News By M4G Bureau - May 09, 2024

Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media

Ocean Outdoor becomes Official Supplier to London Fashion Week

In OOH News By M4G Bureau - May 08, 2024

The partnership formalises a long term relationship between the BFC and Ocean which has used digital out of home (DOOH) across the years to support the fashion industry, luxury brands and emerging talent.

WOO President Tom Goddard urges OOH industry to step up initiatives on sustainability

In OOH News By M4G Bureau - May 06, 2024

Goddard describes the issue of sustainability as the “elephant in the boardroom”