Signpost India takes up advertising, experiential marketing at Chennai International Airport

In OOH News By M4G Bureau - April 01, 2022

Dipankar Chatterjee, Founder & Director, Signpost India says, "We are honoured to work with AAI Chennai. It is one of India’s major international airport hubs and a highly valued market.”

Lamar CEO Sean Reilly joining WOO board; to address Toronto Global Congress

In OOH News By Rajiv Raghunath - March 30, 2022

WOO President Tom Goddard says: "Sean will certainly make an impact on WOO with his vast experience and strong views on how the global OOH industry needs to develop”.

WOO to reveal new audience measurement guidelines at Toronto 2022

In OOH News By Rajiv Raghunath - March 24, 2022

The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.

Turtlemint takes the OOH route to shout out ‘Health insurance ke liye #ActiveHoJaao’

In Campaigns By M4G Bureau - March 15, 2022

The 20-city campaign was executed by top OOH agency GLO - Out of Home Division of Lodestar Universal McCann, using innovations & multiple formats

Building a global approach to OOH audience metrics

In Viewpoints By - March 14, 2022

Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.

WOO Global Congress EarlyBird ticket deadline is March 4

In OOH News By M4G Bureau - March 02, 2022

At Congress there will be a full international speaker programme including key decision-makers from Out of Home, the wider global advertising industry, analysts, and commentators.

Stockholm-based OOH tech biz DoohClick in partnership with digital mirror operator Loop’d

In OOH News By Rajiv Raghunath - March 02, 2022

Loop’d manages digital mirrors in the restrooms of restaurants, bars, sports, theatre and concert venues

IOAA Chairman Noomi Mehta to address in-person India Talks OOH Conference on March 8

In OOH News By M4G Bureau - March 02, 2022

Noomi Mehta will be throwing light on the gamut of initiatives launched by IOAA in a session entitled ‘One Industry, One Voice: Leading the change from the front’.

OOH major Lamar Advertising joins WOO

In OOH News By M4G Bureau - February 22, 2022

Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.

Registration open for World Out of Home Organization in-person Global Congress in Toronto

In OOH News By Rajiv Raghunath - February 17, 2022

The Congress will be held at the Sheraton Toronto Centre Hotel, 123 Queen Street West.