Results For "Out-of-Home"
201 News Found
‘81% of advertisers will recommend DOOH in their media plans in the next 12 months’
In OOH News By Rajiv Raghunath - October 07, 2021
The DPAA ‘Digital Out of Home (DOOH) Thought Leadership Study’ conducted by Advertiser Perceptions also indicates that advertisers’ knowledge of DOOH and its benefits have increased in past 18 months
OAAA releases guide for maximizing impact of brand messages
In OOH News By M4G Bureau - September 29, 2021
The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign
OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform
In OOH News By M4G Bureau - September 13, 2021
OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.
OAAA partners with IAB Tech Lab to align DOOH with OpenRTB
In Digital OOH By M4G Bureau - August 25, 2021
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
‘AI enabled hardware will spur more DOOH innovations’
In OOH Solutions By Pray Jani - August 17, 2021
Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post COVID-19 .
Dentsu International leader Ashish Bhasin to headline first WOO Asia Forum
In OOH News By M4G Bureau - August 03, 2021
The Asia Forum will be held on a virtual platform on October 28
WOO onboards 6 new members, expands global reach further
In OOH News By Rajiv Raghunath - July 19, 2021
New members are Emerge Advertising in south Wales, ehf in Iceland, Moving Ads in Malta, Shanghai airport’s JCD Momentum and AMG, PT Alternative Media in Indonesia
Back to school means back to normal: OAAA study
In Research By M4G Bureau - July 05, 2021
The OAAA study, based on a poll conducted by OnDevice Research, aimed to understand how COVID-19 will impact back to school attitudes and shopping habits, and what influence advertisements will have.
OOH (Out of Home) media in Advertising: Feast or Famine
In Viewpoints By - June 07, 2021
Noomi Mehta, Chairman, Selvel One Group asserts that the future of Indian OOH and it's importance, are predicated upon the collective will and initiative of the media owning businesses to reinforce the medium’s competitiveness and accountability standards. Otherwise, there is the risk of the business becoming like “yesterday-men in the dream of tomorrow’s world”. Noomi advocates a 6-Step approach to strengthening Indian OOH in the current times.
OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow
In OOH News By M4G Bureau - May 27, 2021
OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.