ROAD to Africa’s OOH growth

In OOH News By Rajiv Raghunath - February 07, 2022

Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.

Common currency, standardisation of OOH will spur growth of highly diverse African OOH markets: Celia Collins

In OOH News By Rajiv Raghunath - February 04, 2022

Celia Collins, General Manager Africa, Omnicom MediaGroup shared her perspectives on the African OOH market in conversation with Tom Goddard, President & Executive Chairman, WOO in the virtual Africa Forum organised on Feb 3

World Out of Home Organization's 1st Africa Forum on Feb 3

In OOH News By Rajiv Raghunath - January 28, 2022

The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market

Hivestack, Scentre Group, Tonic Media Network join OMA

In OOH News By M4G Bureau - January 24, 2022

“We are pleased to say that we now represent close to 100 per cent of the Out of Home industry in Australia,” says OMA CEO Charmaine Moldrich

OOH Capital extends global reach with three new partners

In OOH News By Rajiv Raghunath - January 19, 2022

OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape

Haresh Nayak launches independent venture Connect Network Inc.

In OOH News By M4G Bureau - December 08, 2021

Headquartered in Mumbai, Connect Network will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad

WOO onboards new members from 7 countries

In OOH News By Rajiv Raghunath - November 15, 2021

The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK

Powering Programmatic OOH in Asia markets

In Digital OOH By Rajiv Raghunath - November 12, 2021

A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic OOH goes mainstream. The panel discussion was held in the Asia Forum organised by World Out of Home Organization on Oct 28

‘Direct concerted efforts to build & promote OOH audience metrics’

In Research By Rajiv Raghunath - November 08, 2021

Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)

World Out of Home Organization gears up for 1st Asia Forum on Oct 28

In OOH News By Rajiv Raghunath - October 20, 2021

Programme of events will culminate in 2022 Toronto Global Congress