‘We don’t exist only for advertising, but to also add value to our city’

In OOH News By M4G Bureau - July 29, 2024

From defining a clear positioning, to being agile enough to spot what’s working and what’s not working, the Fireside Chat on the theme: ‘Daring to be different: traversing the Indian OOH landscape’ between Shekhar Narayanaswami, President, Times Innovative Media, and Rajiv Raghunath, Managing Editor, Media4Growth, on Day 2 of the Out of Home Advertising Convention (OAC) 2024, had a lot to offer to the audience.

‘Those who ignore change will be left behind’

In OOH News By M4G Bureau - July 29, 2024

Melanie Lindquist, Managing Director, Talon Asia Pacific, highlighted the potential of OOH to grow beyond its current scope, and emphasised the importance of adapting to change, in her session, ‘Beyond billboards - the new age of OOH’ on Day 2 of the Out of Home Advertising Convention (OAC) 2024 that took place on July 26 and 27 at the Hilton Garden Inn, Manyata Business Park, Bangalore.