‘We don’t exist only for advertising, but to also add value to our city’

In OOH News By M4G Bureau - July 29, 2024

From defining a clear positioning, to being agile enough to spot what’s working and what’s not working, the Fireside Chat on the theme: ‘Daring to be different: traversing the Indian OOH landscape’ between Shekhar Narayanaswami, President, Times Innovative Media, and Rajiv Raghunath, Managing Editor, Media4Growth, on Day 2 of the Out of Home Advertising Convention (OAC) 2024, had a lot to offer to the audience.

‘Those who ignore change will be left behind’

In OOH News By M4G Bureau - July 29, 2024

Melanie Lindquist, Managing Director, Talon Asia Pacific, highlighted the potential of OOH to grow beyond its current scope, and emphasised the importance of adapting to change, in her session, ‘Beyond billboards - the new age of OOH’ on Day 2 of the Out of Home Advertising Convention (OAC) 2024 that took place on July 26 and 27 at the Hilton Garden Inn, Manyata Business Park, Bangalore.

Madison OOH bags highest number of metals, Rapport Outdoor Advertising & Coral Media win maximum Gold in OAA 2024

In OOH News By M4G Bureau - July 29, 2024

Coral Media also won the ‘Campaign of the Year’ title for the ‘Digitally Donate Karo, Paytm Karo’ campaign in the Out Of Home Advertising Awards 2024, which were given away at the end of the two-day Out Of Home Advertising Convention (OAC) 2024 held at Hilton Garden Inn, Embassy Manyata Business Park, Bangalore, during July 26 -27.

What’s your brand ‘MOGO’? Time to strike a new note…

In OOH News By M4G Bureau - July 27, 2024

In the session titled ‘Think Hatke: What’s Music To Brands?' on day 1 of Out of Home Advertising Convention (OAC) 2024, Rajeev Raja, Founder and Soundsmith, BrandMusiq, struck just the right chord with the audience, as he demonstrated the power of MOGO or musical logo for impactful brand story-telling.

Audience measurement: The key to OOH championship

In OOH News By M4G Bureau - July 27, 2024

In his session, 'How the currency journey takes OOH to growth destination', Charles Parry-Okeden, Co-Founder & Global CEO Executive Channel Network & Independent Chair, OMA & MOVE Australia, made a compelling case for audience measurement on Day 1 of the 18th edition of Out Of Home Advertising Convention (OAC) that was inaugurated at the Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru, on July 26, 2024.

Unboxing OOH: Data, metrics & personalization are key

In OOH News By M4G Bureau - July 26, 2024

The inaugural session of the 18th edition of Out of Home Advertising Convention (OAC) 2024 that was inaugurated in Bangalore today, had a fireside chat between Kedar Ravangave, Strategic Marketer (CPG, Ecommerce and Fintech) and Rajiv Raghunath, Managing Editor, Outdoor Asia & Media4Growth discussing the theme ‘Unboxing OOH for great brand outcomes’.

‘Don’t focus on outcomes, but on work,’ urges actor Manoj Joshi @ OAC 2024

In OOH News By M4G Bureau - July 26, 2024

Acclaimed actor and recipient of the prestigious Padma Shri Award, Manoj Joshi, added a dash of inspiration and reflection to the morning at the Out Of Home Advertising Convention (OAC) 2024, that was inaugurated today at the Hilton Garden Inn, Embassy Manyata Business Park, Bangalore.