Results For "Omnichannel"
41 News Found
96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study
In Research By M4G Bureau - July 12, 2024
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries.
Polish DOOH major Screen Network integrates screens with Broadsign SSP
In Digital OOH By Rajiv Raghunath - May 07, 2024
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
Plan B Media ties up with Vistar Media for pDOOH solutions in Thailand and Singapore
In OOH News By M4G Bureau - April 05, 2024
Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies.”
Omnichannel retail media platform Zitcha expands into Europe with new UK office
In OOH News By M4G Bureau - March 07, 2024
Darren Jacobs and Dan Sands arrive at Zitcha as EMEA Sales Directors
‘Tech is like clay that can be crafted into profitable solutions’
In Viewpoints By M4G Bureau - December 04, 2023
Anurag Sehgal, Founder & CEO of Digital Tranzform, shares his perspective on why companies need to leverage experiential tech across a true omni-channel retail landscape in this ‘Insights @ Digital X’ conversation presented by DDX Asia.
Zitcha, Broadsign partner to drive global in-store retail media market
In Digital OOH By M4G Bureau - November 30, 2023
New advertising technology integration delivers global omnichannel retail media solution
Addressability, flexibility, measurability vitally important: Gregory Fournier
In OOH News By Rajiv Raghunath - November 08, 2023
Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing
‘Integration of OOH with other channels is increasing’
In Viewpoints By Rajiv Raghunath - October 30, 2023
Stephanie Gutnik, Chief Strategy Officer, Billups talks about the OOH growth catalysts, DOOH trends, application of data science & tech for OOH planning, audience targeting, among others, in an interview with Rajiv Raghunath.
US’ Basis Technologies in tie-up with Vistar Media for DOOH
In Digital OOH By M4G Bureau - July 12, 2023
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
ARAGO teams up with Broadsign for pDOOH integration
In Digital OOH By Rajiv Raghunath - June 12, 2023
“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.