OOH major Lamar Advertising joins WOO

In OOH News By M4G Bureau - February 22, 2022

Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.

Global OOH to grow at 6.5% in 2021 to $55.03bn, powered by surging DOOH: PQ Media research

In OOH News By Rajiv Raghunath - September 09, 2021

Global OOH ad revenues are expected to grow 9.0% in 2021 and consumer time spent with OOH media is projected to rise 1.6% this year, fuelled by a 6.3% surge in average weekly consumer exposure to DOOH media.

How OOH can go more digital and mobile

In OOH News By N Jayalakshmi - May 22, 2021

Christian Schmalzl, Co-CEO, Stroer SE &CO. KGaA, and Andy Sriubas, Chief Commercial Officer, OUTFRONT Media, talked about the dynamics of digital and mobile marketing in the context of OOH in WOO European Forum meeting.

WOO to launch global DOOH campaign #OurSecondChance

In Digital OOH By Rajiv Raghunath - July 23, 2020

First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson

World Out of Home Organization names heavyweight 2020 Annual Awards panel

In OOH News By M4G Bureau - February 18, 2020

Gill Reid, Board Director Out of Home at MediaCom & Guy Cheston, Partnerships Director of Harrods join the awards panel

Stephanie Gutnik to lead NewGen workshop at WOO Toronto Congress

In OOH News By M4G Bureau - February 10, 2020

Bringing fresh talent into the space is essential for continued innovation, says Stephanie

Autoliv displays safety commitment quite literally

In Campaigns By M4G Bureau - October 25, 2019

OUTFRONT Media's In-House Creative Studio designs larger-than-life 3D Teddy Bear for Autoliv to promote the company's vision of saving more lives

Broadsign inks pact to acquire Ayuda Media Systems

In Digital OOH By Rajiv Raghunath - April 24, 2019

The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners

‘Only OOH likely to post net revenue growth in US in 2018’

In Research By M4G Bureau - March 26, 2018

In US, OOH is going to be the only traditional medium expected to have fruitful growth attributed by the digital and ambient advertising formats, reports MAGNA

Canada’s Outfront Media launches DOOH-focused analytics platform

In Digital OOH By M4G Bureau - September 25, 2017

The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations