Parryware reinforces ‘Always in Fashion’ brand positioning with ‘YouRooms’

In OOH News By M4G Bureau - April 06, 2022

The 360 degree campaign is being activated on leading national and regional TV channels, popular radio channels across different cities, OOH, Social media, OTT platforms and other digital platforms.

Go brave, urges ¬Parle Agro’s new 360 degree campaign for brand ‘B Fizz’

In Campaigns By N Jayalakshmi - March 30, 2022

Featuring brand ambassador Arjun Kapoor, new multi-channel campaign, which underlines B Fizz as a ‘drink for the brave’, will be amplified across TV, Outdoor, Digital and OTT platforms

Full-stack crypto trading and lending platform Vauld partners with Alfa Romeo F1 Team ORLEN

In OOH News By Rajiv Raghunath - March 11, 2022

Vauld branding will be displayed in a prominent position on the front wing of the team’s C42 cars, driven by Valtteri Bottas and Zhou Guanyu, as well as on other team assets.

Hayu beams on OOH canvas

In Campaigns By M4G Bureau - February 24, 2022

The campaign is illustrative of the rapidly growing audiences for different OTT platforms

Volta collaborates with Walgreens to expand reach in US

In OOH News By Rajiv Raghunath - February 18, 2022

Volta targets installing 1,000 DC fast charging stalls at over 500 Walgreens throughout the US

Ocean Outdoor partners with Discovery & Team GB to bring Olympic Winter Games Beijing 2022 action to DOOH screens

In Digital OOH By Rajiv Raghunath - February 03, 2022

World class action from the 26 venues hosting the Beijing Olympics, which begins on February 4 and lasts for 17 days, will be shown in 20 second packages throughout each day

Hivestack, Scentre Group, Tonic Media Network join OMA

In OOH News By M4G Bureau - January 24, 2022

“We are pleased to say that we now represent close to 100 per cent of the Out of Home industry in Australia,” says OMA CEO Charmaine Moldrich

Global Advertising wins rights for DOOH screens at 5 rly stations

In Digital OOH By N Jayalakshmi - September 20, 2021

The Noida-based media owning company has acquired the rights for installing digital OOH screens above PET bottle crusher machines at five railway stations.

Diageo Global Media Director - Marketing Isabel Massey, Clear Channel France Presidente Boutaina Araki to address WOO European Forum on May 18

In OOH News By Rajiv Raghunath - May 06, 2021

Diversity, sustainability, programmatic and aligning with ecommerce are massive issues for the global OOH industry: Tom Goddard

Coca-Cola India’s bottling arm & Rajahmundry municipal body launch plastic waste management drive

In OOH News By M4G Bureau - April 09, 2021

The initiative called ‘Swatchata Hero‘ launched by Sri Sarvaraya Sugars Ltd along with Rajahmundry Municipal Corporation (RMC), has several branded kiosks and selfie booths set up along with collection vans in 50 wards of Rajamahendravaram.