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183 News Found
AirAsia goes full throttle with pDOOH to power mega sale take-off
In Digital OOH By M4G Bureau - December 06, 2022
A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21st anniversary.
South India Talks OOH conference to be held at Courtyard by Marriott, Bengaluru on January 20, 2023
In OOH News By M4G Bureau - December 01, 2022
South India Talks OOH, presented by Coral Media, having as its main theme ‘The Big Leap into Future of OOH’, will feature both state-specific sessions, as well as presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.
Clear Channel Americas partners USO to raise awareness of the sacrifices service members make
In Digital OOH By M4G Bureau - November 02, 2022
The month-long DOOH campaign reminds Americans to express gratitude and commitment to service members and their families through USO programs focused on connection, wellness, and resiliency.
Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns
In Digital OOH By M4G Bureau - October 19, 2022
“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says Mike Schott, EVP of Media at Volta.
Lufthansa campaign takes off on a new note
In Campaigns By M4G Bureau - September 29, 2022
Resonating with the post-pandemic mood, the brand has used the tagline ‘Time for some new horizons’ in its new campaign that was spotted in Mumbai.
Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation
In Campaigns By M4G Bureau - September 21, 2022
The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
In Digital OOH By Rajiv Raghunath - September 05, 2022
The DOOH film was shown on large format screens in busy retail locations in eight cities including Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam.
Outdoor Advertising Awards 2022 enters judging Round 2
In OOH News By M4G Bureau - July 22, 2022
The onsite, in-person, round of judging for Outdoor Advertising Awards 2022 got started today at Courtyard by Marriott in Gurugram, as an eminent panel of brand marketers chaired by Santosh Padhi,Chief Creative Officer, Weiden+Kennedy India, evaluated entries shortlisted from the first, online round of judging.
Toronto-based Atreda launches DSP Adstanding for DOOH
In OOH News By M4G Bureau - June 28, 2022
Brand advertisers will be able to use Adstanding’s self-service platform to access a network of 250,000 digital screens across North America
US OOH majors Lamar, Outfront, Clear Channel Worldwide to present at Toronto 2022
In OOH News By Rajiv Raghunath - April 26, 2022
"We are very fortunate in securing Sean, Jeremy, Ryan from Omnicom and Scott who will give us a unique insight into the very top echelons of our industry,” states Tom Goddard, President, WOO