‘The most secret job in the world’ intrigues UK audiences

In Digital OOH By Rajiv Raghunath - April 22, 2021

Created by Engine and following on from the success of their recent TV spots, The Royal Navy interactive outdoor campaign, planned by Ocean Outdoor, both hides and reveals its message in ‘QR code pixelation’.

Delhi metro footfall shoots up in second month of reopening

In OOH News By M4G Bureau - November 10, 2020

According to DMRC figures, the line utilisation in September was 6.8 lakh/day which increased to 12.2 lakh/day in October

VIOOH in pact with TPS Engage to widen DOOH programmatic reach

In OOH News By M4G Bureau - October 23, 2020

VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets

MediBuddy enforces ‘Friend’ of the masses’ positioning with multimedia campaign

In OOH News By M4G Bureau - September 16, 2020

The brand aims to use its leadership position to encourage people to embrace teleconsultations and in general, make health a priority

Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha

In Campaigns By M4G Bureau - September 08, 2020

The idea was to create a larger-than-life, ode to the ultimate remover of obstacles using Jeep Compass SUVs

Madison OOH launches OTS Measurement Updates for COVID19 Unlock times

In OOH News By M4G Bureau - July 13, 2020

As an extension to its existing Traffic Count Tool, the OTS COVID-19 update will help in providing current and realistic OOH estimations to clients and will be updated on a weekly basis

HUL distributes 3,500 litres of Lifebuoy hand sanitisers to Mumbai Police

In OOH News By M4G Bureau - May 27, 2020

This initiative will be taken forwarded to hospitals based in COVID19 hotspots

Marcom & ad bodies join Moving Walls to recognise front-liners fighting Covid-19 in Malaysia

In OOH News By M4G Bureau - April 21, 2020

OAAM members to contribute advertising slots worth more than MYR 500,000 at no cost

Media & Entertainment industry could have knock-on effect: says KPMG report

In Research By M4G Bureau - April 14, 2020

Outdoor entertainment particularly in COVID-19 hotspots, will notice a lingering risk aversion even in the medium term.

Digital display solution providers hopeful of a quick turnaround post lockdown

In OOH Solutions By Bhawana Anand - April 06, 2020

Indigenous manufacturing will likely get a boost; govt could float more tenders for digital display installations