‘Innovative DOOH options will spur railway media biz’

In OOH News By Bhawana Anand - August 14, 2020

Shriranga S, Founder of Vyoma Media, asserts that smaller players armed with innovative solutions have a better chance for a turnaround

Italy’s Media One engages Broadsign for DOOH transformation

In Digital OOH By Rajiv Raghunath - August 05, 2020

Media One is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy

'OOH can perform 5x better by adopting necessary measures’

In Viewpoints By Bhawana Anand - July 31, 2020

Ashish Bhasin believes OOH needs to introspect and change itself as an industry which is underperforming its potential

Chevrolet’s Noble ride

In Campaigns By M4G Bureau - July 27, 2020

An automobile giant transforms a truck into a blood donation center in order to offers a safe, practical and easily accessible option for blood donation amidst of pandemic

Fujifilm India set to inspire PSPs for new marketing model

In OOH Solutions By M4G Bureau - June 29, 2020

The book has been released as a guide for print service providers looking for new ways in which digital print might open new opportunities, greener production or cost-effective options

OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

US Advertising ropes in Bharat Rajamani as CEO

In OOH News By M4G Bureau - June 02, 2020

Bharat Rajamani & Amit Kapoor MD and Founder US Advertising are soon co-founding a Niche Consulting Firm specializing in Marketing Engineering & Optimization, Digital Consulting & Revenue Enhancement Solutions

JustOutdoor unveils Smart Tech Solutions for OOH Media-Owners

In OOH News By M4G Bureau - May 28, 2020

The platform aims to provide data-driven solutions to optimize efficacy for OOH campaigns

Train & Bus travelers more optimistic to start travel post COVID

In Research By M4G Bureau - May 12, 2020

IntrCity RailYatri’s survey says Hygiene, Sanitization and Social Distancing tops the priority list of travelers

‘We’re looking at optimising screen time, keeping content fresh’

In OOH News By Bhawana Anand - May 12, 2020

dRSTi Communications Founder Mohith Manjunath talks about the new norms that will govern corporate workplaces and how media can be best employed for brand & public messaging