Results For "OPT"
262 News Found
GroupM Launches Supply Path Optimization Initiative
In OOH News By M4G Bureau - November 11, 2020
The initiative is the result of an immense effort to inject more transparency into the programmatic buying process
‘OOH Dialogues’ on ‘Making audience data talk for OOH’ today
In OOH News By M4G Bureau - October 29, 2020
The digital conference, scheduled at 3PM today, will be directing focused attention on the factors that will contribute to wide-scale adoption of OOH audience data tools, and how the particular needs and expectations of different constituents of the industry will be fulfilled
Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com
In Research By M4G Bureau - October 28, 2020
The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility
Havas Media Group India gets into strategic partnership with Tribes to transform Out-of-Home advertising
In OOH News By M4G Bureau - October 01, 2020
This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy, to drive more meaningful media experiences in line with Havas Group’s ‘Meaningful Brands’ philosophy
Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss
In OOH News By M4G Bureau - September 24, 2020
A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme
Punjab media owners get surrender option under relief scheme
In OOH News By Bhawana Anand - September 23, 2020
The state government has announced rebate for advertisement contracts considering several representations made by the media owners
Nielsen launches a campaign outcomes measurement tool
In OOH News By M4G Bureau - September 18, 2020
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI
VGA Digital Printers installs Arrow’s EFI Pro 32r+ Roll to Roll LED UV inkjet printer
In OOH Solutions By M4G Bureau - September 11, 2020
The printer’s large selection of optional features gives users the ability to drive greater efficiency for faster & turnkey production
Nova on-boards Option Designs agency to handle integrated marketing services
In OOH News By M4G Bureau - September 03, 2020
The agency will be curating the media strategy while increasing the brand visibility of the brand
Brands ‘cautiously optimistic’ over sales prospect in coming festival months
In OOH News By Bhawana Anand - August 19, 2020
Leading brand marketers in a digital discussion organized by Madison Media has shared the positivity spread across with the beginning of festival season