Results For "OPT"
262 News Found
Haldiram’s integrated campaign spreads Holi fervour
In Campaigns By M4G Bureau - April 07, 2021
The campaign ‘Milne Ka Meetha Bahana’, launched in association with Option Designs, used the OOH platforms in Delhi and Agra.
JCDecaux launches tool to study impact of OOH creatives
In OOH News By M4G Bureau - March 03, 2021
The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands
Bumble opts localised OOH approach to share dating tips & tricks
In OOH News By M4G Bureau - February 23, 2021
Launched in Hyderabad, the campaign is to be seen at in restaurants and pubs
Walmart launches display self-serve platform
In Digital OOH By M4G Bureau - February 11, 2021
Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience
Nagpur Metro media tenders receive mixed response from investors
In OOH News By Bhawana Anand - January 12, 2021
While some media owners are opting for a wait & watch strategy; some are planning to invest in the media
Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8
In Digital OOH By Rajiv Raghunath - December 02, 2020
The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies
Bandhan Bank ties up with Kolkata Metro for smart card branding
In OOH News By M4G Bureau - November 25, 2020
The brand believes that this one-of-a-kind branding option will help it to gain immense visibility
Lalithaa Jewellery opts AG-DMS CMRL Station for semi-naming branding
In OOH News By M4G Bureau - November 23, 2020
The media rights for the CMRL are handled by Mark Metro
Welspun captures festive season with two tactical campaigns
In Campaigns By M4G Bureau - November 12, 2020
Presenting bedsheets as a perfect Diwali gifting option, the brand crafted a Spaces Rangana campaign
Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions
In Digital OOH By Rajiv Raghunath - November 12, 2020
Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics