‘Advertisers are freshly exploring airport advertising’

In Viewpoints By Rajiv Raghunath - July 25, 2023

Aman Nanda, Chief Strategy Officer, Times Innovative Media talks about the compelling media options that beckon advertisers at the new Manohar International Airport, Goa, in an interview with Rajiv Raghunath.

US’ Screenverse opts for Place Exchange’s PerView solution

In OOH Solutions By M4G Bureau - July 14, 2023

PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific to each location

JCDecaux unveils its Climate Strategy aimed at achieving Net Zero Carbon by 2050

In OOH News By M4G Bureau - June 08, 2023

This initiative reaffirms the JCDecaux Group's commitment to active participation in the fight against climate change by adopting eco-responsible practices

Mumbai OOH: The New Maximum

In OOH News By Aayush Mohanan - May 31, 2023

The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.

Optimus Prime stages audacious 3D take-over of BFI IMAX

In Digital OOH By Rajiv Raghunath - May 24, 2023

Ocean Outdoor creates biggest ever DeepScreen® canvas

Podhigai Ads wins exclusive Madurai Airport advertising rights up to 7 years

In OOH News By M4G Bureau - May 08, 2023

The exclusive advertising rights include Airport’s interior and exterior premium static and digital media branding options

Podhigai Ads wins exclusive Kochi Metro train branding rights up to 7 years

In OOH News By M4G Bureau - April 11, 2023

The exclusive advertising rights include metro train’s interior and exterior branding options which include exterior coach full wrap, interior panels options like posters, stickers and digital screens and many more

Punjab’s Creative OOH opts for Edge1 solutioning

In OOH News By M4G Bureau - March 20, 2023

The solutions are purported to deliver increased flexibility, creative capabilities, and a fully streamlined lifecycle

LED warranty: A guide to understand your coverage options

In OOH Solutions By - March 02, 2023

Sanket Rambhia, CEO of Xtreme Media, shares a ready reckoner on the aspects to be looked into when evaluating an LED warranty.

Volta Powers the US’ City of Irving’s community EV charging infra plan using PredictEV® services

In OOH News By M4G Bureau - February 17, 2023

PredictEV will provide data-driven insight into Irving’s optimal charging infrastructure strategy based on current and future EV driver needs