Results For "OPT"
262 News Found
‘Globally OOH is leveraging mobility in significant ways’
In Gallery By - November 30, 2017
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market
Nagpur OOH businesses facing stiff headwinds, growth prospects rather grim
In OOH News By Amaan Kazmi - November 28, 2017
As media investment opportunities dry up and advertising brands pull back spends, media owners in Nagpur are running out of options to stay afloat in business. A common industry platform to remedy the situation is perhaps the need of the hour, say some owners
Kochi Metro delays the opening of advertising tender due to some changes
In OOH News By M4G Bureau - November 22, 2017
The authority has reduced the total advertising area outside the stations along with adding a new clause in Semi-Naming rights option due to which opening of tender has been delayed
‘Globally OOH is leveraging mobility in significant ways’
In OOH News By Satarupa Chakraborty - November 17, 2017
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market
New Daktronics Media Kit offers unlimited customizable messaging options
In Digital OOH By M4G Bureau - November 14, 2017
By combining 400+ media kit backgrounds, 127 new still and animation backgrounds, and more than 225 graphic elements, Daktronics media kit building blocks provide unlimited message creation
NY-based Horizon Media launches audience targeting platform AMP
In OOH Solutions By M4G Bureau - October 17, 2017
AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and Digital OOH placements
Ultravision International ties up with Lamar Advertising for LED lights, displays
In OOH Solutions By M4G Bureau - October 13, 2017
Partnership furthers industry adoption of energy-efficient LED lighting
US’ Adelphic opts for Rubicon Project’s programmatic platform
In Digital OOH By M4G Bureau - October 09, 2017
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
Peter England drives fashionable campaign with metro branding
In Campaigns By M4G Bureau - September 28, 2017
The brand opted to wrap Delhi Metro rakes on two of the busiest lines – Line 2 & Line 3 / 4 -- to grab maximum eyeballs
‘An SOP culture is a must for OOH’
In Viewpoints By Bhawana Anand - September 26, 2017
Soumitra Bhattacharya, CEO, Madison OOH, calls for standardisation of OOH practices and adoption of an SOP culture. He shares his viewpoints in an interview with Bhawana Anand. Edited excerpts:
