Burger King’s OOH ads are still seen by people during lock down

In OOH News By Bhawana Anand - May 01, 2020

The fast food QSR brand optimises its outdoor ads with the power of digital media

A perfect time for OOH to regroup: Moving Walls

In Digital OOH By Rajiv Raghunath - March 31, 2020

The smarter option would be to start changing the way the medium is sold

It’s work from home for Out-Of-Home

In OOH News By Bhawana Anand & Pray Jani - March 18, 2020

Teams have been given work from home option, essential kits

Ethnic Retail Store opts for metro advertising massively

In Campaigns By M4G Bureau - March 16, 2020

Aurelia store at Andheri metro station promotes store launch across 99 Screens in Andheri, Ghatkopar and Western Express Highway metro stations

Moving Walls brings on board Omar Shaari as CEO of Location Media Exchange (LMX)

In OOH News By M4G Bureau - March 09, 2020

Omar’s role is to accelerate the adoption of technology and data-driven outdoor media solutions in the Malaysian market

Bihar media operators not geared up for using green options for OOH advertising

In OOH News By Bhawana Anand - March 04, 2020

The operators fear the likelihood of a state ban on use of PVC flex for outdoor advertising

Hyperspace launches Engage Hyperlocal

In OOH News By M4G Bureau - February 12, 2020

It offers efficiency OOH, cinema and various other guerrilla marketing initiatives all under a single roof, ensuring a highly targeted and optimised marketing effort

Sonal Dabral bids Ogilvy Farewell

In OOH News By M4G Bureau - February 03, 2020

Sonal plans to explore options in content and content creation

Revamped DLF Avenue opens with new mall media options

In OOH News By M4G Bureau - January 30, 2020

The mall’s focus is on integrated experience of Shopping, Dining and Culture, making it a destination to be in for Millennials and the discerning South Delhi consumers

Somany to adopt new age marketing to attract Millennials

In OOH News By Bhawana Anand - January 27, 2020

Hoardings & Cinema Advertising is also a part of brand marketing strategy