OOH will provide umpteen opportunities in the near future

In OOH News By Nabamita Chatterjee - July 29, 2017

The day II of OAC 2017 began with a highly interactive session by Noomi Mehta, President, IOAA in an Open House discussing the achievements of IOAA.

Noomi Mehta to chair Open Session with IOAA at OAC 2017

In OOH News By M4G Bureau - July 24, 2017

The Open Session with IOAA will give all OAC 2017 participants the opportunity to raise queries with the IOAA leadership on key industry matters in an open forum

Chennai Metro's Phase 1 expansion creates more branding opportunities

In OOH News By M4G Bureau - July 03, 2017

The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights on this transit media network

Smart railway stations likely to open up new OOH avenues

In OOH News By M4G Bureau - July 03, 2017

RLDA-NBCC MoU to develop smart railway stations will likely to create new OOH investment opportunities at those transit locations

IGIA's spruced-up T2 will open up new advertising avenues

In OOH News By Bhawana Anand - June 27, 2017

Passenger traffic at T2 is expected to be as high as say traffic at Goa airport, says TIMDAA official. Both national and regional brands will likely tap into this opportunity in a big way

Ola promotes'Raabta' on its car entertainment platform

In OOH News By Bhawana Anand - June 12, 2017

Apart from regular vinyl branding, Ola provides engaging opportunities via its Play platform and interactive experience to passengers

DTC to put 1,000 new buses into service, boost bus branding opportunities

In OOH News By Bhawana Anand - June 06, 2017

DTC sources have affirmed that the new buses will be open for branding and that a tender for bus branding will be floated once the buses are put into service. The typical branding opportunities would be exterior branding, grab handle branding, back portion of driver's seat.

Brand Street India announces new event division in tie-up with ICW

In OOH News By M4G Bureau - June 06, 2017

The event division will explore new business opportunities in experiential marketing, among other key areas

TDI International gears up for media expansion at Kashmere Gate Delhi Metro station

In OOH News By Bhawana Anand - May 11, 2017

Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights at this station is gearing up to leverage the impending growth opportunity.

OPPO dials into 25 cities in Gujarat with F3 Plus

In Campaigns By Bhawana Anand - May 08, 2017

Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.