‘OOH industry needs to focus upon consolidation, professionalism & transparency’

In Viewpoints By Bhawana Anand - October 01, 2017

Ashish Bhasin, Chairman & CEO - South Asia, Dentsu Aegis Network, talks about the critical issues that underpin Indian OOH business, and advocates strong steps to leverage the growth opportunities. Edited excerpts of the interview:

Posterscope signs global partnership deal with The Digit Group

In OOH News By M4G Bureau - September 25, 2017

This partnership will help the agency to help clients to explore exciting opportunities available in smart cities

‘OOH is primed for accelerated growth’

In Gallery By - September 04, 2017

Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development.

Centre’s drive to fast-track smart city projects opportunity for OOH to dig deep

In OOH News By Bhawana Anand - September 01, 2017

A competition for smart city projects will begin soon

Pre-bid meeting on Mumbai OOH Area railway ad package today

In OOH News By M4G Bureau - August 29, 2017

The meeting will provide the industry a further opportunity to raise queries with the Board with respect to the various terms and conditions linked with the advertising packages.

Address underlying issues to make railway packages attractive: Media owners

In OOH News By Bhawana Anand - August 28, 2017

Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order for the OOH industry to view railway media investment opportunities more favourably

UK’s DOOH revenue grows 30% in Q2 2017

In Digital OOH By M4G Bureau - August 27, 2017

The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving significant growth in DOOH

‘Mall signages - a perfect growth opportunity for DOOH’

In Gallery By - August 23, 2017

Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017

‘OOH is primed for accelerated growth’

In OOH News By Nabamita Chatterjee - August 04, 2017

Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development of industrial and business infrastructure that include industrial parks, smart cities, etc.

‘Mall signages - a perfect growth opportunity for DOOH’

In OOH News By M4G Bureau - August 02, 2017

Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.