Adomni Global President & CEO Mike Cooper to address Outdoor Advertising Convention 2022 on pDOOH & India markets

In OOH News By M4G Bureau - May 10, 2022

Mike Cooper will be sharing his perspectives on the success factors for pDOOH in India markets, in relation to expansion of pDOOH networks in other geographical markets

Broadsign announces support for System-on-Chip Smart Screens & Solutions

In Digital OOH By M4G Bureau - May 09, 2022

OOH ad-based CMS and player for SoC signage debuts ahead of ISE 2022; streamlines the delivery of campaigns across a range of popular smart screens

Hong Kong’s MTR launches full-scale pDOOH advertising on Metro network

In Digital OOH By M4G Bureau - May 06, 2022

The pDOOH offering covers 418 digital panels across 51 MTR Metro stations

Connect OOH, Publicity Parlour craft an innovative, multi-city campaign for Vadilal

In Campaigns By M4G Bureau - May 05, 2022

Vadilal Group has invested in the two agencies the duties to manage the brand’s OOH media strategy, planning, buying, negotiation and campaign implementation

OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas

In OOH News By M4G Bureau - May 05, 2022

We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA

DOOH major Ocean Outdoor seals buyout deal

In OOH News By M4G Bureau - May 04, 2022

Atoll Bidco, a unit of private investment company Atairos, which already owns 37.9% of UK’s Ocean Outdoor, is now buying out the remaining shares in the DOOH company.

Nagpur’s NavaBharat goes outdoor to promote Dance Marathon

In Campaigns By M4G Bureau - May 04, 2022

The promotion was done through Print, Radio, TV, OOH, On Ground and Digital & Social engagements.

Toronto Congress Keynote: dentsu's Jeff Greenspoon on the opportunities for OOH in the digital economy

In OOH News By Rajiv Raghunath - May 04, 2022

Greenspoon will explore the key challenges that brands and media owners face in navigating increased competition, information overload and rapidly changing consumer behaviour

OOH part of mouth cancer awareness drive

In Campaigns By M4G Bureau - May 03, 2022

The American Oncology Institute (AOI) has launched an awareness campaign on oral & mouth cancer, as part of the National Oral, Head and Neck Cancer Awareness Month activities.

JCDecaux launches ‘Join the Changemakers’ brand & talent attraction campaign

In Campaigns By Rajiv Raghunath - May 03, 2022

The OOH company showcases diverse career opportunities for the change-makers, shape-shifters, risk-takers and rule-breakers in Australia.