Results For "OOH"
3856 News Found
Promoflex takes up Associate Sponsorship of OAC 2022
In OOH News By M4G Bureau - May 19, 2022
“OAC being one of the best platforms for the outdoor advertising community and has helped us throughout these years to network with industry leaders and promote our new and innovative products,” says Karan Kapoor, Project Director of Pioneer Aluminium (P) Ltd
OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study
In Research By Rajiv Raghunath - May 18, 2022
Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.
Pizza Hut serves delicious flavours on OOH in Chennai
In Campaigns By M4G Bureau - May 17, 2022
El-Shaddai Advertising & Marketing has executed the multi-format campaign
IPG Mediabrands’ Rapport in tie-up with Quotient to accelerate pDOOH growth
In Digital OOH By M4G Bureau - May 17, 2022
The partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to DOOH with the ability to leverage Mediabrands proprietary audiences.
Connect OOH rolls out multi-city Medimix campaign
In Campaigns By M4G Bureau - May 16, 2022
Ashish Ohlyan, Head of Marketing, Cholayil, says, “This campaign aims to target the new age, modern and progressive women of the country.”
‘There’re great opportunities to work with Govt today’
In Viewpoints By N Jayalakshmi - May 16, 2022
In a conversation with Media4Growth, Amit Kapoor, Managing Director of OOH solutions company US Advertising, a leading industry player which has developed AI backed tools for measurement and monitoring in the context of OOH campaigns, shares his observations on market trends, opportunities and challenges in the space.
oOh!media launches creative and content innovation hub POLY
In OOH News By Rajiv Raghunath - May 16, 2022
POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions
OOH marketplace platform DOmedia to share real-time inventory data API with media operators
In Digital OOH By M4G Bureau - May 16, 2022
The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com
‘100%, real-time ad verification is a competitive advantage for OOH’
In Viewpoints By Rajiv Raghunath - May 12, 2022
Carlos Viladevall Passola, Founder & CEO of OOH TRACE, an independent outdoor advertising, proof-of-posting/proof-of-play verification platform, says, “We are born with a global ambition”. Carlos highlights the platform’s unique strengths in an interview with Rajiv Raghunath.
Can OOH be an integral part of public space design?
In Viewpoints By N Jayalakshmi - May 10, 2022
Manosh De, Urban Planning Expert at the Dubai Municipality, who has many years of experience in public space planning, sustainable development and design management, among other areas, shares with Outdoor Asia /Media4Growth, his insights on how OOH as a medium can not only elevate the urban space experience, but also serve as a touchpoint for public engagement, utility and services.