Broadsign expands pDOOH portfolio in the US & Australia

In Digital OOH By Rajiv Raghunath - June 01, 2022

Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets

Ocean Outdoor celebrates the UK’s Beacon of Light and Hope

In Digital OOH By Rajiv Raghunath - June 01, 2022

DOOH screens across the UK will form a chain of virtual beacons at 9.45pm on June 2 as part of the celebrations for the Platinum Jubilee of HM The Queen

JCDecaux unveils ESG strategy for next 8 years

In OOH News By M4G Bureau - June 01, 2022

The OOH major aims to support the circular economy, promote outdoor advertising as a catalyst for ecological and social transition and work towards the decarbonisation of the economy and society

‘Neuroscience has a lot to add to the hit rate of marketing & advertising’

In Gallery By - May 31, 2022

Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.

XI International OOH Congress to be held in Zavidovo, Russia during Sept 15-18

In OOH News By Rajiv Raghunath - May 30, 2022

Russia’s leading OOH operators TMG and Vostok-Media are at the helm to organise the Congress; the last edition of International OOH Congress was held in St Petersburg in 2018.

Show some love for Classic OOH: Tom Goddard, President, WOO

In OOH News By M4G Bureau - May 30, 2022

A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising

‘There’s zero excuse for DOOH to not be an additive element to cities’

In Viewpoints By Rajiv Raghunath - May 27, 2022

Richard Malton, Chief Marketing Officer, Ocean Outdoor, UK shares his perspectives on OOH can transform cities directly or indirectly, in an interview with Rajiv Raghunath.

UK-based 75Media in 10-yr deal with OOH asset provider Wildstone

In OOH News By Rajiv Raghunath - May 27, 2022

The deal will help 75Media to become the largest independ-ent OOH operator in the North of England

Location Media Xchange introduces revenue management suite for OOH media owners

In Digital OOH By M4G Bureau - May 27, 2022

The revenue management suite helps OOH media owners to efficiently manage multiple sales channels

Hivestack, Yahoo in strategic global pDOOH partnership

In Digital OOH By M4G Bureau - May 26, 2022

The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP