Results For "OOH"
3856 News Found
Stingray Advertising in tie-up with Geopath to launch place-based AOOH measurement in US
In OOH News By M4G Bureau - August 01, 2022
Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability to quantify this new retail media format as part of their media mix.
Awareness building, stringent norms will take OOH to the green sphere
In OOH News By Prantika Ghosh - July 29, 2022
Green fabric makers reckon an industry mindset shift, economies of scale, and tighter regulations will go a long way to usher in green OOH
Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022
In OOH News By M4G Bureau - July 29, 2022
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.
Atmosphere engages SpringServe to power pDOOH campaigns
In Digital OOH By M4G Bureau - July 28, 2022
Atmosphere will leverage SpringServe’s ad serving technology to deliver high quality video ad experiences in public spaces
Sapio Heritech CEO Fabian Cowan to speak on OOH & city beautification at OAC 2022
In OOH News By M4G Bureau - July 28, 2022
Fabian Cowan will be touching upon aspects, such as, (i) the policies / initiatives taken by Union and state governments to beautify cities and preserve heritage sites; (ii) role of OOH in city beautification; (iii) the engagement models for OOH in this area; (iv) OOH role in heritage preservation.
Roshan Publicity Founder Abdul Kader Shaikh passes away
In OOH News By M4G Bureau - July 27, 2022
Abdul Kader Shaikh led the Mumbai Outdoor Advertising Association (MHOA) as its chairman with great distinction, and under his guidance the OOH industry grew from strength to strength.
Amiya Swarup, Partner, Marketing Advisory Services, EY to speak at OAC 2022
In OOH News By M4G Bureau - July 25, 2022
Amiya will be sharing his perspectives on how data is impacting the media landscape, and in particular the OOH business
Ajay Mehta, Founder & MD, Interactive Television (iTV), and MD, Kinetic India to speak at OAC 2022
In OOH News By M4G Bureau - July 22, 2022
Ajay Mehta will be addressing the convention on the theme of ‘Cinema & OOH advertising: The big picture’
WOO to organise 1st in-person APAC Forum in in Kuala Lumpur on Oct 12-14, 2022
In OOH News By M4G Bureau - July 19, 2022
There will be a full programme of presentations and speakers from the region and the wider global OOH industry.
AdQuick expands global footprint with international partnerships
In OOH News By M4G Bureau - July 18, 2022
First half of year brings 22 new international partnerships, expanded existing partnerships and new international bookings for the out-of-home advertising leader