Results For "OOH"
3856 News Found
Asian Paints steals the spotlight with ultra sheen campaign spread
In Campaigns By M4G Bureau - October 19, 2022
This widespread OOH campaign by MOMS Outdoor Media Solutions for Asian Paints aims to highlight the brand’s new product Royale Glitz across different markets using multiple formats, including billboards/unipoles, DOOH, bus shelters, mall media, airport media and transit media (metro train, cabs, bus).
Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns
In Digital OOH By M4G Bureau - October 19, 2022
“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says Mike Schott, EVP of Media at Volta.
‘Ad spends likely to get double digit boost as festive cheer returns’
In OOH News By Rajiv Raghunath - October 19, 2022
Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director, Posterscope India.
PPDS unveils new 32:9 Philips S-Line digital signage ‘stretch’ series for high-impact performances
In Digital OOH By M4G Bureau - October 18, 2022
Complementing PPDS’ growing digital signage range, the new Philips S-Line digital signage ‘stretch’ displays deliver high-impact content with effortless back-end control, maximising environments where space is limited or where an attractive alternative form factor is desired.
Blinkit in association with Kinetic India goes all Bollywood
In Campaigns By Prantika Ghosh - October 14, 2022
The campaign was executed on 150+ OOH units across 4 major metros
The 5G moment of Indian OOH
In Viewpoints By Rajiv Raghunath - October 13, 2022
Fabian Trevor Cowan draws parallels between fintech role in BFSI growth and adtech setting the ground for D/OOH transformation
Vector Media, Swiftmile tie up for West Palm Beach DOOH network in South Florida
In Digital OOH By Rajiv Raghunath - October 12, 2022
The relationship was developed along with smart mobility leader Tranzito in support of the rapidly growing Tranzito-Vector mobility partnership.
GroupM’s Wasiq Kidwai Joins Lemma as Director of Sales and Business Development Australia
In OOH News By M4G Bureau - October 11, 2022
The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.
93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study
In Research By Rajiv Raghunath - October 11, 2022
The ‘Programmatic DOOH 2022 - State of the Nation’ report reveals that 48% of media agency and advertising executives state information on how to measure ROI of programmatic DOOH as their key education need.
Rapport India beams spectacular Kwality Wall’s drone show in Kolkata for launch of ‘Nolen Gur’ ice cream flavour
In Campaigns By Prantika Ghosh - October 11, 2022
The show, beamed at Bagh Bazaar, showcased the festive spirit.
