Welspun Quick Dry Towel branding writ large on Delhi Metro Blue Line rakes

In Campaigns By M4G Bureau - November 24, 2022

The brand has consistently opted for OOH formats to promote this product offering

Vistara brings Singapore closer to Pune

In Campaigns By M4G Bureau - November 22, 2022

A direct flight beckons the travel enthusiast to the Lion City

Will Railway plan for boundary walls along tracks spur engagement of OOH ad firms for the projects?

In OOH News By Rajiv Raghunath - November 21, 2022

Plans are afoot to put up boundary walls along a 1,000km track length in the next 5-6 months

Lemma brings on board Puneet Biyani as President

In OOH News By M4G Bureau - November 18, 2022

Puneet Biyani has extensive OOH experience; he held the position of Chief Financial Officer for Times Innovative Media Limited (Times OOH) while also leading the OOH major’s Mauritius business.

JOLT unveils first of several free, fast EV charging units planned across New Zealand

In Digital OOH By Rajiv Raghunath - November 18, 2022

The EV units, each having a DOOH screen for advertising, will give EV drivers 7kWh of fast free charging every 24 hours

Athlete representation company ENGN unveils OOH campaign with top Indian athletes & brand ambassador Esha Deol

In Campaigns By M4G Bureau - November 16, 2022

The Campaign ‘I am my own ENGN’ reflects the philosophy of empowerment and self-belief.

How Loop Media is leveraging video-centric DOOH channels to help businesses thrive

In Digital OOH By Rajiv Raghunath - November 11, 2022

Loop TV is helping small companies harness the power of digital signage to entertain and inform customers with video-centric DOOH content.

CASHurDRIVE powers BJP’s high decibel Assembly elections campaign in Himachal Pradesh

In OOH News By M4G Bureau - November 10, 2022

BJP steps up the war of words on OOH canvas as the election fever reaches a high

HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo

In Digital OOH By M4G Bureau - November 07, 2022

The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.

Priyanka and Suresh Raina’s ‘maate’ signs up Laqshya Media Group as its integrated marketing agency

In OOH News By Rajiv Raghunath - November 03, 2022

Laqshya Media will be entrusted with 360-degree marketing duties, including OOH, TV, print, radio, digital, PR, and live experiences, among others.