Results For "OOH"
3856 News Found
It’s a busy start to the year for OOH in Mumbai
In Campaigns By M4G Bureau - January 06, 2023
Brands of all hues writ large on billboards
Meta runs into rough weather with EU ruling on use of user data for targeted advertising
In OOH News By M4G Bureau - January 05, 2023
The emerging scenario could reinforce the positioning of one-to-many media like DOOH in the longer run
Ola S1 takes the OOH route
In Campaigns By M4G Bureau - January 03, 2023
The campaign runs close on the heels of the company reinforcing its strong market share of 2-wheeler EV segment
Saibal Biswas, Head of Marketing, Partnerships & PR, MediBuddy to address South India Talks OOH conference
In OOH News By M4G Bureau - January 03, 2023
The conference will be organised at Courtyard by Marriott, Bengaluru on January 20, 2023.
Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023
In OOH News By M4G Bureau - January 02, 2023
Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023
‘Football Fever’ grips audience attention at Mauritius airport
In Campaigns By M4G Bureau - December 27, 2022
Times OOH conceptualised and executed the ‘Football Fever’ event at the Sir Seewoosagur Ramgoolam International Airport (SSRIA), Mauritius.
‘It pays to go big on diversity of talent’
In Viewpoints By - December 27, 2022
The OOH industry needs change-makers, people who have a larger vision and the skills to articulate and communicate that vision, writes Fabian Trevor Cowan, Founder of 1BB & an Independent D/OOH Consultant. Fabian was earlier Country Head of Posterscope India, the specialist agency that he was associated with as early as 2011.
Italian startup Sunspeker transforms solar panels into OOH advertising media
In OOH Solutions By M4G Bureau - December 26, 2022
Sunspeker has developed recyclable, customisable graphic covers for solar panels
‘If you get the right people on board, the payback is very quick’
In Viewpoints By Rajiv Raghunath - December 26, 2022
Consultant, Advisor & Board Member, Sunder Hemrajani, former Managing Director of Times OOH, asserts that OOH organisations must continuously evolve and get talent from outside the industry. Edited excerpts of the interview with Rajiv Raghunath.
‘Industry growth key to talent acquisition, retention’
In Viewpoints By Rajiv Raghunath - December 23, 2022
Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath: