Results For "OOH"
3852 News Found
Ocean Outdoor brings Wimbledon Experience to W12 and SW11 in partnership with Vodafone
In Digital OOH By M4G Bureau - July 03, 2023
Selected tennis highlights will be shown in 13 UK cities
‘DOOH cut out for great storytelling’
In Digital OOH By M4G Bureau - July 03, 2023
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media assets are still largely available only in the major markets.
McCann wins advertising rights for Air India
In OOH News By M4G Bureau - July 01, 2023
The advertising agency won the rights following an extensive multi-agency pitch
‘Multiple brands leverage roadside DOOH in innovative ways’
In Digital OOH By M4G Bureau - June 30, 2023
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.
Netflix promotes latest season of ‘Black Mirror’ using viewer images
In Campaigns By M4G Bureau - June 29, 2023
The streaming behemoth let users submit their own images to a website which were then used for the campaign.
Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa
In Digital OOH By M4G Bureau - June 29, 2023
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.
‘DOOH assets draw attention much quicker’
In Digital OOH By M4G Bureau - June 29, 2023
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue with sharing the ad space with other brands as well.
‘Regulatory environment is more friendlier now’
In Digital OOH By M4G Bureau - June 28, 2023
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve
Dwarika Prasad Uniyal, Pro VC, RV University to address OAC 2023 on talent acquisition & development
In OOH News By M4G Bureau - June 27, 2023
Dr Uniyal will be sharing his perspectives on ‘Building a game-changing talent strategy for OOH’
‘Roadside DOOH is on a revolutionary journey’
In Digital OOH By M4G Bureau - June 27, 2023
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.