Results For "OOH"
3852 News Found
US’ Screenverse opts for Place Exchange’s PerView solution
In OOH Solutions By M4G Bureau - July 14, 2023
PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific to each location
‘License fee on roadside DOOH way too high’
In Digital OOH By M4G Bureau - July 13, 2023
Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH
Laqshya Media Group CEO Atul Shrivastava joins OAC 2023 panel of speakers
In OOH News By M4G Bureau - July 13, 2023
Atul Shrivastava will be sharing his perspectives in a panel discussion on 'How to prevent commoditisation of OOH buying’
Santoor unveils multi-state campaign featuring Varun Dhawan and Mahesh Babu
In Campaigns By M4G Bureau - July 12, 2023
The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states
US’ Basis Technologies in tie-up with Vistar Media for DOOH
In Digital OOH By M4G Bureau - July 12, 2023
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
‘I lived my dream working in the OOH industry’
Pramod Bhandula, Executive Chairman of JCDecaux India recollects his early days in the Indian OOH industry, the great learnings from industry veterans, and the grand debut of JCDecaux in India, in conversation with Rajiv Raghunath.
Noise CMO Gaurav Mehta to address OAC 2023 on 'How to prevent commoditisation of OOH buying’
In OOH News By M4G Bureau - July 11, 2023
In a career spanning 2 decades, Gaurav Mehta has been instrumental in driving the success of renowned brands such as Yahoo, OLX, Car Dekho, and Zupee; he now leads Noise’s marketing strategies
GM Modular takes over Kochi metro
In Campaigns By M4G Bureau - July 10, 2023
The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.
Ocean Outdoor’s 2023 digital creative competition opens with a £500,000 prize fund
In OOH News By M4G Bureau - July 10, 2023
Participants can submit original ideas, six of whom will be featured on Ocean’s premium full motion DOOH network.
‘Audience data is key to DOOH success’
In Digital OOH By M4G Bureau - July 10, 2023
Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.