Results For "OOH"
3851 News Found
‘Use ideas to generate budgets’
In OOH News By M4G Bureau - August 02, 2023
Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand’s media plans
Coca-Cola Chile Equity OOH & mobile OOH campaign delivers high OTS
In Campaigns By M4G Bureau - August 02, 2023
Worldcom OOH developed a comprehensive plan that included airports, subway stations, the most important cities and various digital and analog formats across key cities of Chile.
‘Dream big for OOH’
In OOH News By M4G Bureau - August 02, 2023
Amanda Dorenberg, President, Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) gave an insightful talk on the future of OOH at the recently concluded OAC 2023
‘Right OOH innovation can deliver the ‘wow’ factor that advertisers demand’
In OOH News By M4G Bureau - August 01, 2023
Shashank Srivastava, Senior Executive Officer, Maruti Suzuki took us through the potential that OOH offers for brand campaigns during his talk at OAC 2023.
OOH global revenue tops $40bn in new WOO Global Market Index report
In OOH News By M4G Bureau - August 01, 2023
OOH market share against other media to go up to 5.1% from 4.7% in 2022
Wildstone marks nextgen DOOH footprint in Spain
In Digital OOH By M4G Bureau - August 01, 2023
Situated along the bustling A-2 motorway in Madrid, the cutting-edge screen has been designed specifically for the Spanish market and crafted to withstand the region's climate
Can OOH go beyond commoditisation? This panel @ OAC 2023 has some answers
In OOH News By N Jayalakshmi - July 31, 2023
The concluding session of Outdoor Advertising Convention 2023 held during July 28 and July 29 at the Manekshaw Centre in Delhi had a power packed panel discussing ways of preventing the commoditisation of OOH buying.
Madison OOH bags maximum number of metals & Gold trophies in OAA 2023
In OOH News By M4G Bureau - July 31, 2023
Totally 58 metals were given away in this year’s Outdoor Advertising Awards, in which GroupM won the ‘Campaign of the Year’ award for their Zomato Offer campaign.
OOH metrics, disruptive thinking, Amul’s relationship with OOH
In OOH News By M4G Bureau - July 30, 2023
The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.
Discussions on attention economy, OOH messaging and Delhi Metro kick off OAC Day 2
In OOH News By M4G Bureau - July 29, 2023
The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.