‘DOOH has seen significant growth in South Africa’

In Viewpoints By Rajiv Raghunath - August 18, 2023

Dave Roberts, Chairman of OOH & Head of M+A, Primedia, South Africa shares his perspectives on OOH business patterns in South Africa and rest of Africa, market readiness for programmatic OOH, among other key factors. Edited excerpts of the interview with Rajiv Raghunath.

Chef Vikas Khanna brings Odisha to Times Square

In OOH News By M4G Bureau - August 17, 2023

The stone art will be on display on 44th & Broadway in Times Square until 22nd August, the celebrity chef announced in a tweet.

Tata Tea Premium brings to life “Desh Ke Dhaage” with latest 3D anamorphic campaign

In Campaigns By M4G Bureau - August 17, 2023

Executed by Laqshya Media Group, the mesmerizing visuals showcase the brand’s limited-edition Independence Day packs and in line with Tata Tea’s constant effort to use technology as part of storytelling.

Mohali’s CP67 Mall illuminates with giant tricolour

In OOH News By M4G Bureau - August 17, 2023

The luminous symbol was a part of the Independence Day celebrations.

Is programmatic suitable for all DOOH purchases?

In Viewpoints By Rajiv Raghunath - August 17, 2023

Remi Roques, General Manager – APAC, Broadsign writes about the different scenarios to be considered while going in for pDOOH buying

‘There is a need for sustainable practices in the OOH industry’

In Viewpoints By Aayush Mohanan - August 16, 2023

Media4Growth, caught up with Praveen Premkumar and Priyanka Parswani, Co-Founders, NO MORE, a company advocating sustainability with its bags – made from billboards.

Srishti unveils state-of-the-art DOOH media at iconic Chennai Central Railway Station

In Digital OOH By M4G Bureau - August 16, 2023

The DOOH screens, currently under trial operations, will be utilised for display of Railway related information, alerts and updates in the event of any disaster management and advertising.

‘Digitisation, transit infra expansion, automation: key growth drivers’

In Viewpoints By Rajiv Raghunath - August 14, 2023

Shekhar Narayanaswami, President, Times OOH shares his thoughts on Indian OOH’s transformative journey and the way forward in an interview with Rajiv Raghunath.

Sri Garima Publicity secures adds 4 more railway stations to its portfolio

In OOH News By M4G Bureau - August 12, 2023

The tally brings up the total number of stations under them to 11.

Rapport unveils campaign for latest season of Made in Heaven

In Campaigns By M4G Bureau - August 11, 2023

The campaign was executed in two phases with a teaser campaign preceding the main one.