StepOneXP forays into Singapore amidst rapid growth in India

In OOH News By M4G Bureau - September 14, 2023

The strategic expansion will help StepOne serve the growing Indian startup base in Southeast Asia.

Automation in OOH…Does anyone really care?

In Viewpoints By Rajiv Raghunath - September 14, 2023

Mike Cooper, Global Head of Operations at US-based OOH media software company DOMedia asserts that automation is not an end in itself but a means to deliver strategy, ideation, and creative solutions to agencies and clients.

Rajkot Rajpath invites e-Tenders for advertisement rights

In OOH News By M4G Bureau - September 13, 2023

The tenders are for the advertisement rights of hoardings and kiosks on lightning poles in the city of Rajkot.

‘Measurability has always been Achilles heel of OOH industry’

In Viewpoints By Aayush Mohanan - September 13, 2023

As the OOH industry gains momentum, solution providers aim to fix the missing piece of the puzzle – measurability of the medium. Magesh Poondi, CEO, ReLU AI Systems gives us an idea of how the adtech revolution is coming about in audience metrics in an interview with Aayush Mohanan.

Wrap2Earn launches new independent media agency ‘BuzzOmni’

In OOH News By M4G Bureau - September 12, 2023

The venture will serve as a one-stop solution for all media advertising needs.

Eric Marotel to be the new MD of Worldcom OOH Europe

In OOH News By M4G Bureau - September 12, 2023

Eric will assume the leadership and management of European operations for the development of the group's companies.

The Brand Sigma amplifies Manforce Condoms’ Consent Education campaign on floating billboard in Mumbai

In Campaigns By M4G Bureau - September 11, 2023

The brand aims to normalize the conversation around sexual consent spread and awareness about its importance.

Posterscope unveils innovative campaign for Cornitos Crusties

In Campaigns By M4G Bureau - September 11, 2023

The popular brand of snacks introduced its new offering with an innovative OOH campaign.

PPDS unveils new sustainability-driven Philips D-Line 4650 4K digital signage range with breakthrough modular design for extended product lifetime

In OOH Solutions By M4G Bureau - September 08, 2023

The new 4650 D-Line Series takes sustainability and versatility to the next level, delivering paramount picture performance for almost any indoor environment.

World Land Trust, Media Bounty get the UK buzzin’ with dynamic birds and bees billboards

In Digital OOH By M4G Bureau - September 08, 2023

The DOOH work features colourful animations to highlight the 11,000 species of butterflies and bees and 900 species of birds that have been protected by World Land Trust initiatives.