Showcasing Madrid in Shanghai: Worldcom OOH partners Irismedia for tourism campaign

In Campaigns By M4G Bureau - June 20, 2024

Campaign generates over 14 million impression 15-second spots on 28 advertising screens

Sapphire Media & Armour Digital OOH partner OAC 2024 as Presenting Sponsors

In OOH News By Sakshi Sanghavi - June 19, 2024

OAC 2024 will be organised at Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru on July 26-27.

MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%

In Research By M4G Bureau - June 17, 2024

India among the most dynamic ad markets this year

IOAA Chairman Pawan Bansal to address OAC 2024

In OOH News By M4G Bureau - June 17, 2024

Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others

Xtreme Media partners OAC 2024 as Quintessential OOH Quiz sponsor

In OOH News By Sakshi Sanghavi - June 14, 2024

“The OOH Advertising Convention has been an exceptional platform for uniting stakeholders and media asset owners,” says Sanket Rambhia, Managing Director, Xtreme Media

L’Oreal’s Colorsonic adds a dash of colour to Chicago streets

In Campaigns By M4G Bureau - June 14, 2024

The immersive campaign includes a striking bus shelter innovation

Ambika Mehrotra, Senior Media Manager, Nestle member of OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 13, 2024

“The OAA provides a valuable opportunity for industry professionals, agencies, and brands to showcase their best work and gain recognition for their efforts,” says Ambika Mehrotra

ACKO CMO Ashish Mishra to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - June 13, 2024

Ashish Mishra will be sharing his perspectives on the theme: ‘Can OOH perform at every stage of the marketing funnel?’

We can now see an exciting new horizon for OOH: WOO President

In OOH News By M4G Bureau - June 12, 2024

Year 2024 expected to see greater OOH growth, powered by the Olympics, the Euros football championships and some 50% of the world's population going to the polls, boosting political advertising.

IOAA announces the first edition of OOH Pinnacle Awards

In OOH News By Sakshi Sanghavi - June 11, 2024

The entry submissions are open till June 30