Results For "OOH"
3894 News Found
Railways open to new & innovation OOH media: Anup Dayanand Sadhu
In Viewpoints By M4G Bureau - September 30, 2014
Dr Anup Dayanand Sadhu, Senior Divisional Commercial Manager, Bangalore Division, South Western Railway, talks about the emerging OOH advertising opportunities that Railways offers, in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts of the interview:
Tata DOCOMO retains Milestone Brandcom as its OOH agency
In OOH News By Bhawana Anand - September 27, 2014
The agency also bagged the outdoor media mandate for two additional regions -- Delhi & Rajasthan circles
Dollar rolls out 360 degree OOH campaign during Durga Puja
In Campaigns By Nabamita Chatterjee - September 27, 2014
The brand has used a wide variety of OOH formats for the campaign that includes traditional banners, hoardings, high rise cut- outs, cantors, etc.
Konark DSP Cement reinforces presence in Ranchi with innovative OOH campaign
In Campaigns By Nabamita Chatterjee - September 22, 2014
Brite Neon Signs has executed the OOH campaign including a neon innovation
OOH delivers the multiplier effect: Samir Miglani
In Viewpoints By M4G Bureau - September 12, 2014
Telecom major Uninor has continually reposed immense faith in the OOH media to connect with its target audience. In recent years the brand has leveraged the outdoor media in a big way to build its presence in the non-metro cities. Samir Miglani, Head- Brand & Marcom, Uninor, talks about the unique strengths of the outdoor media and the brand's approach to the medium.
Laqshya Solutions rolls out TATA Goldplus high-decibel campaign
In Campaigns By Bhawana Anand - September 10, 2014
The OOH firm has used some 1,200 media units across 32 cities for the campaign
A Season of Opportunities
In OOH News By Nabamita Chatterjee - September 08, 2014
The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.
Century Group fast-tracks station branding biz
In OOH News By Nabamita Chatterjee - August 27, 2014
The OOH firm has sole ad rights at 89 railway stations in Bihar and aims to become the largest player in station branding in the eastern zone
Atin OOH pilots'Azaadi Ki Udaan' at Hyd airport
In OOH News By VJ Media Bureau - August 26, 2014
Brands like LIC, Kashish, Pride India and Godrej have participated in the consumer engagement initiative spread over 20 days
ACT Fibernet goes outdoor to promote new brand identity & offerings
In Campaigns By Bhawana Anand - August 26, 2014
The OOH campaign, executed in a big way in Bangalore, Chennai and Hyderabad, is designed to introduce the new brand name to consumers, and also to project the company's high speed internet service