Exide Life Insurance goes big in the outdoor

In Campaigns By VJ Media Bureau - August 12, 2014

Leading OOH firm Accord has executed the campaign

Posterscope launches Prism Creative in Asia Pacific

In OOH News By VJ Media Bureau - August 06, 2014

Using this tool, clients can optimise their creatives on OOH media formats, view the displays in virtual day and night time, conduct distance mapping and also view digital content

Atin OOH creates festive atmosphere at Hyderabad airport during Ramadhan

In Campaigns By VJ Media Bureau - August 06, 2014

The OOH firm decked up different passenger touchpoints inside the airport and set up experiential brand zones

Pro Kabaddi League team Bengal Warriors'on the hunt' in Kolkata

In Campaigns By Nabamita Chatterjee - August 05, 2014

DDB Mudra Max has executed an OOH campaign to promote the Pro Kabaddi League team as part of an integrated marketing and communication strategy

Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific

In Gallery By - July 29, 2014

The Ugly Truth–DOOH , Interactivity and Engagement

DDB Mudra Group reconstitutes Executive Board

In OOH News By VJ Media Bureau - July 28, 2014

DDB Mudra Group has announced the re-constitution of its executive board and the creation of the group creative council and the strategic planning council

Jagran Solutions bag 2 golds at EEMAX Awards 2014

In OOH News By VJ Media Bureau - July 26, 2014

The OOH firm won golds in the"Best Public Awareness / CSR Event / Activation” category for the Arogya Rath Campaign and the"Best Road-show of the Year” category for the Castrol Mobile Unit Campaign

We provide total communication solutions: Nabendu

In Viewpoints By M4G Bureau - July 26, 2014

Milestone Brandcom has made a habit of surpassing milestones with consummate ease. The firm's Founder & Managing Director Nabendu Bhattacharyya believes that OOH business is a pure conviction play. Bhattacharyya took the entrepreneurial plunge some five years ago with the firm belief that right ideas, right people, right practices will induce more brands to test the OOH waters. Milestone Brandcom is a testament to his firm belief. Bhattaryya talks about his riveting entrepreneurial journey in conversation with Outdoor Asia. Edited excerpts of the interview:

OOH Geared For Growth: Industry Leaders

In OOH News By Bhawana Anand & Nabamita Chatterjee - July 22, 2014

Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the industry's growth in the coming times

'We will see new advertisers using OOH medium'

In Viewpoints By M4G Bureau - July 22, 2014

In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview: