A GLO-rious journey for four years

In Viewpoints By M4G Bureau - December 08, 2014

Raminder Singh, MD, GLO OOH Media turned a media-owning firm into a 360 degree solution company. He shares with Outdoor Asia, the progress of the company while pointing out industry's challenges, opportunities and the way forward.

DMRC Train Wrap: Profitable or Not?

In OOH News By Bhawana Anand - December 05, 2014

This entity has been profitable in terms of monetary and impact nationally and internationally, but its performance at DMRC is a big question. Outdoor Asia caught up with Delhi-based media owners to decipher the results and impact of this OOH medium.

OMAC announces 2015 Board and Directors

In OOH News By VJ Media Bureau - December 03, 2014

Clear Channel Outdoor Canada and Quebecor Media Out-of-Home will join the OOH marketing association effective January 1, 2015

Global Advertisers executes XRBIA OOH campaign

In Campaigns By VJ Media Bureau - December 03, 2014

The brand generated a large number of queries regarding the property in the wake of the campaign in Mumbai and Pune

EPIC goes larger-than-life through OOH

In OOH News By Jubilee Cardozo - December 01, 2014

EPIC Channel, India\'s first genre specific Hindi entertainment channel, captured the attention of the mass market with its high impact and innovative outdoor campaign.

Times OOH creates high impact displays for Home & Soul Infratech

In OOH News By Bhawana Anand - November 28, 2014

Large logos of the brand were placed along the fencing of DND, with the lit up brand name brightening the flyway, creating a double whammy along with the display on a large format 40 x 20 billboard.

Swach Bharat campaign cleans OOH clutter

In OOH News By VJ Media Bureau - November 25, 2014

The orders issued by state-line takes cleaning drive in all parts of capital.

Horror strikes through OOH

In Digital OOH By VJ Media Bureau - November 24, 2014

WAX agency ideated and executed the campaign at strategic high-footfall locations of Canada including parks, trees, parking areas, bathrooms and drainers.

Pioneer Publicity holds naming rights on DMRC MG Road Station, Gurgaon

In OOH News By Rajiv Raghunath - November 19, 2014

The OOH firm bagged ad rights on media assets both inside and outside the station, and branding of the station name.

Engage OOH firms in Bengaluru's infrastructure development: Anil Kannambille

In OOH News By Rajiv Raghunath - November 14, 2014

Anil Kannambille, Director, Accord Advertising, also sees a promising future in digital OOH