Results For "OOH"
3847 News Found
Times OOH gives HUL's'Brown & Polson' pride of place on Mumbai Metro digital screens
In OOH News By Bhawana Anand - January 13, 2015
The campaign covers 99 networked 55†HD screens. This is the first synchronised digital network executed on any Indian Metro line.
Hyatt reinforces brand identity through outdoor
In Campaigns By Bhawana Anand - January 13, 2015
Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.
IOAA invites Tony Jarvis to India for discussions with OOH industry leaders
In OOH News By Rajiv Raghunath - January 08, 2015
Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry
Fastrack goes bold with'Sorry for what?' campaign
In Campaigns By Jubilee Cardozo - January 08, 2015
After creating a furor in the market with its bold outdoor campaigns like \'Just Be\', \'Dump Them','Move On\', \'Livein\', \'Keep Trippin\', \'Closet\' and \'Mature is In\', Fastrack has launched yet another captivating OOH campaign - 'sorry for what'.
Urzza makes an energetic presence on Kolkata's OOH landscape
In Campaigns By Nabamita Chatterjee - January 07, 2015
Enkon executed the campaign, covering key locations like Salt Lake Karunamayee, Chingrihata, Shyambazar, Aliopre, Sector V Technopolis, Hazra, Golpark, Esplanade, South City, Ultadanga, Park Circus
Times OOH brands Yamuna Expressway for Infinity Group
In Campaigns By Bhawana Anand - January 06, 2015
To promote its new heritage project'Krishna Bhumi', Infiniti Group used the Yamuna Expressway for the 180 days campaign, where the high penetration displays garnered the attention maximum audiences.
Hike takes the OOH route to promote'freedom of expression'
In Campaigns By Nabamita Chatterjee - December 31, 2014
The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and 500 men spent hours on the creative, to make it live around 300 sites across 30 cities of India.
Rajarhat Central draws attention with OOH campaign
In Campaigns By Nabamita Chatterjee - December 29, 2014
Mounthill Realty launched an extensive OOH campaign for their latest retail project at Rajarhat. The major advertising planning went to outdoor for creating a buzz about the new retail destination.
By The People: What catches the eye in the outdoor
In OOH News By VJ Media Bureau - December 26, 2014
The Outdoor Asia team went out in Delhi NCR, Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising and how it can influence their purchase decisions.
Kinetic Active expands into India
In OOH News By VJ Media Bureau - December 26, 2014
Kinetic Active is a full-service creative and production shop with the purpose of raising the creative bar of OOH marketing