Hiree.com goes outdoor to call out job-seekers

In Viewpoints By M4G Bureau - June 25, 2015

Hiree.com and Coral media bring in a merger of transit and billboard mediums to reach out to the TG

IOAA paves the way for signing MoU with AAAI to streamline OOH ops

In OOH News By VJ Media Bureau - June 22, 2015

This was initiated in view of specialist OOH advertising agencies having joined the newly formed Outdoor Media Forum of the AAAI (AAAI-OMF)

IOAA reaffirms strong action against illegal OOH media

In OOH News By VJ Media Bureau - June 19, 2015

The Association will set up a Legal Cell

NoBroker tests OOH waters to strengthen brand presence

In Viewpoints By M4G Bureau - June 16, 2015

Nobroker.com co-founders Amit Kumar Agarwal and Akhil Gupta believe that advertising on traditional OOH formats like hoardings and gantries will give the brand a looming presence in the target markets

Times OOH showcases Mumbai Metro's 1st year of success

In Campaigns By Bhawana Anand - June 09, 2015

Mumbai Metro conducted various activities at the Metro stations in Andheri and Ghatkopar to engage large audiences

Global Desi showcases summer collection in the outdoor

In Campaigns By VJ Media Bureau - June 08, 2015

Street Talk Connect executed the OOH campaign in Mumbai, Bengaluru, Chennai, Hyderabad, Ahmedabad, Baroda, Kolkata, Guwahati and Pune

FEPE 56th International Congress: FEPE announces inaugural FEPE Awards

In OOH News By VJ Media Bureau - June 05, 2015

The first ever FEPE International OOH Awards will be given away at the Gala dinner in Budapest

'OOH is ideal for hyper-localising campaigns'

In Viewpoints By M4G Bureau - June 01, 2015

Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

MobiKwik ignites consumer interest in mobile wallet

In Campaigns By Bhawana Anand - May 25, 2015

Havas Media Active planned and executed the brand's OOH campaign in 8 cities

Kinetic India is presenting sponsor of OAC 2015

In OOH News By VJ Media Bureau - May 20, 2015

Kinetic India's decision to be the presenting sponsor of OAC 2015 is in keeping with the firm's continued efforts to expand its footprint on the Indian OOH landscape while adhering to the highest standards set by Kinetic Worldwide.