Results For "OOH"
3848 News Found
OOH delivers in myriad ways, says Sagnik Ghosh
In OOH News By VJ Media Bureau - July 29, 2015
Speaking on the theme'How OOH works for my brand - a case study of Axis Bank' on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-26, Sagnik Ghosh, Senior Vice President & Head Marketing, Axis Bank, said that OOH is central to the bank's branding and communication strategy.
OOH industry should develop measurement metrics, media rating system: RS Sodhi
In OOH News By VJ Media Bureau - July 29, 2015
Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), delivered the Valedictory Address on Day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25.
Digital OOH will gain significant ground in coming years: Tom Goddard
In OOH News By VJ Media Bureau - July 29, 2015
Speaking on the theme"Outdoor advertising in the digital world†on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, spoke about how digital OOH can be effectively leveraged for brand advertising, especially on the major highways and junctions.
Leverage digital technologies, localise messaging: Pradeep Shrivastava
In OOH News By VJ Media Bureau - July 28, 2015
Pradeep Shrivastava, Chief Marketing Officer of Reliance Jio, delivered the keynote address titled"If OOH could sing and interact in local dialect†on the opening day of the Outdoor Advertising Convention (OAC) held in Mumbai during July 24-25.
Advertising works best when it triggers business: Smita Jha
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"OOH industry status & growth prospects - A statistical overview†on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Smita Jha, Leader, Media & Entertainment, PwC, also stated that across the globe growth in physical infrastructure is increasing the bandwidth of the OOH medium itself.
Integrate channel-based planning with audience-based planning: Mauricio Sabogal
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning†on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Mauricio Sabogal, Global CEO, Kinetic Worldwide, touched upon the various international set practices and innovations that enable OOH to become an important medium for advertising.
OOH media networks will grow in India, says experts
In OOH News By VJ Media Bureau - July 28, 2015
Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and ROI? Opportunities and challenges' at a panel discussion on day 1 of OAC 2015
OOH is highly influential, says Anupriya Acharya
In OOH News By VJ Media Bureau - July 28, 2015
Anupriya Acharya, Group CEO, ZenithOptimedia India, urges the industry to direct focused attention on regulation, transparency and measurement metrics
White label ATM marketing opens up new OOH avenues: Anurag Nigam
In OOH News By VJ Media Bureau - July 28, 2015
Anurag Nigam, Vice President & Chief of Operations, Tata Communication Payment Solutions Ltd, presented the concept of outsourced ATMs while addressing a session on the theme'How emerging media can contribute to OOH growth'
Metro networks offer innovative OOH options: Abhay Mishra
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"Physical infrastructure growth in India - Creating new OOH avenuesâ€, Abhay Kumar Mishra, CEO, Mumbai Metro One, explained how the Metro network in Mumbai itself will create compelling advertising options for brands.